February 10, 2011 14:41 ET

What Are You Wearing For WWF's National Sweater Day?

TORONTO, ONTARIO--(Marketwire - Feb. 10, 2011) -

Editor's Note: There are 12 photos and 1 video associated with this press release.

How can we stay warm without wasting energy in the Canadian winter? Get Sweatered! To support WWF's National Sweater Day, presented by Loblaw Companies Limited (Loblaw), on February 17, WWF is asking Canadians to show their support for the fight against climate change by wearing fun, funky sweaters in real life and online and turning down the thermostat by three degrees.

"Canadians have a real chance to benefit from turning down their thermostats," said Gerald Butts, WWF's President and CEO. "Energy conservation is an important part of fighting climate change, and we want to show Canadians how comfortable they can be with their homes and business a few degrees cooler and their sweaters a few centimeters thicker."

So many sweaters to choose from

Looking for inspiration? Check out the images from our recent Sweater Day fashion show, where leading Canadian designers donated sweaters that will be auctioned off on eBay to support WWF's work on climate and energy issues. The sweaters , created by designers Allison Wonderland, aime by Monica Mei, dace (two sweaters), Heidi Ackerman, Lucian Matis, Pink Cobra, Preloved (two sweaters), Thieves, and Zoran Dobric, can also be seen in their full glory on this footage of the fashion show where they were first presented.

Canadians can also test a variety of looks with WWF's new 'Get Sweatered' Facebook app, where you can choose between sweaters, accessories, hairstyles and more. Check out the hilarious photos from our fans in our Sweater Day album.

Plastic bags lead to sweaters

There aren't any recycled plastic sweaters, but WWF's National Sweater Day is made possible by the generous support of Loblaw Companies Limited with partial proceeds from the national charge-for-plastic shopping bag program. In 2010, the program led to a 73 per cent reduction of plastic shopping bags from Loblaw stores.

"Conservation is important to Loblaw, which is why we're so pleased that the success of our national charge-for-plastic shopping bag program is helping to both reduce the number of plastic shopping bags in Canada and to support programs that encourage Canadians to conserve energy," said Bob Chant, Vice-President, Corporate Affairs, Loblaw Companies Limited. 

Want to know more about WWF's National Sweater Day? Visit wwf.ca/sweaterday  and facebook.com/wwfcanada and don't forget to turn down the thermostat and turn up your sweater style on February 17.

About WWF-Canada

WWF (World Wildlife Fund) is one of the world's largest independent conservation organizations, active in more than 100 countries. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature to thrive. In Canada, we work collaboratively with governments, businesses and the public to help fight climate change; conserve our oceans and freshwater resources; and educate and mobilize people to build a conservation culture.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian customers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President's Choice Financial® services and offers the PC® points loyalty program.

To view the video and photos associated with this press release, please visit the following links: http://www.youtube.com/watch?v=Oi0HGaCrmOM.













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