SOURCE: Nature's Path Foods

Nature's Path Foods

February 02, 2016 09:00 ET

What Do Men and Women Really Want This Valentine's Day? Nature's Path Reveals the Delicious Answers

RICHMOND, BC--(Marketwired - February 02, 2016) -  Food may be the most direct path to the heart this Valentine's Day, according to a new survey conducted by Nature's Path.* Breakfast in bed was the clear winner of the most creative way to celebrate Valentine's Day, with nearly 40 percent of consumers surveyed choosing this option over such things as homemade cards, and peace and quiet. An equally large number of people (63 percent) also chose their favorite way to wake up on this day of love is to delicious eats. For those flying solo, over 80 percent of men and women would still like to treat themselves to something special.

With two-thirds of Americans looking to wake up on Valentine's Day to something delicious, a simple and decadent way to meet their sweetheart's request is by serving up breakfast with Nature's Path Love Crunch®  Granola, such as Love Crunch Dark Chocolate & Red Berries or the new, Love Crunch Dark Chocolate & Peanut Butter. These premium granolas are the perfect blend of Fair Trade dark chocolate chunks combined with whole grain rolled oats and flax seeds -- a healthy and tasty way to kick off the day.

"Our Love Crunch granola is the perfect way to fill your heart and belly with love and a great breakfast to wake up to on Valentine's Day," said Wendy Kubota, Director of Communications for Nature's Path. "And to share the love, we donate the equivalent of every Love Crunch bag sold in cash and organic food to food banks."

Love Crunch was conceived with love by the founder's son Arjan Stephens and his wife Rimjhim as a wedding treat for their guests. In lieu of gifts, guests were asked to give back to their communities -- which they did, but they also wanted more Love Crunch granola. And from that simple act, the Love Crunch line of granola was born. Currently Love Crunch gives back up to $1 million per year.

And finally, yes, romance is still in the air this Valentine's Day with just over half (52% women and 53% men) saying that along with something delicious, cuddle time with that special someone is still a great way to kick-start the day.

Like all Nature's Path products, Love Crunch granola is USDA certified organic, which means it doesn't contain artificial preservatives, additives, genetically modified organisms (GMOs) or synthetic pesticides. Love Crunch Dark Chocolate & Peanut Butter is the Company's newest addition full of Fair Trade chocolate and roasted peanuts. The Love Crunch granola line includes Dark Chocolate & Red Berries, Dark Chocolate Macaroon, Apple Crumble, and Aloha Blend. Consumers are encouraged to visit www.NaturesPath.com for inspiring breakfast ideas and recipes to celebrate this year.

About Nature's Path

Nature's Path Foods is a privately held, family-owned company, producing Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line -- socially responsible, environmentally sustainable and financially viable, Nature's Path works diligently to support communities and champion the cause of people and planet. Brands include Nature's Path®, Love Crunch®, Qi'a®, Que Pasa®Flax Plus®, and EnviroKidz®. Founded in 1985, Nature's Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States. Visit www.naturespath.com or follow on Twitter @NaturesPath.

*The State of Valentine's Day survey of 500 US consumers was conducted by Instantly and Nature's Path to determine how men and women most want to celebrate the holiday of flowers and chocolate this year.

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