Wired Woman Society

Wired Woman Society

March 21, 2007 17:34 ET

What Do MySpace and Chinese Motorcycles Have in Common?

TORONTO, ONTARIO--(CCNMatthews - March 21, 2007) - Mass collaboration is rapidly changing the dynamics of everything from MySpace to InnoCentive to Flickr to YouTube to Chinese motorcycles.

Don Tapscott, bestselling author of Wikinomics: How Mass Collaboration is Changing Everything will explain how when he presents a keynote address on March 27th to Wired Woman Society Toronto Chapter at The Courtyard Marriott Hotel.

"Web 2.0 is enabling companies to form unprecedented relationships with new stakeholders. It is the differential that drives market success," says Tapscott.

A $9 million dollar research project has shown that Wikinomics challenges traditional business practices. People around the world are coming together through blogs, chat rooms, personal broadcasting and peer-to-peer networks as participatory customers. Smart companies are welcoming this change and opening their doors to encourage collaboration. Through this collaboration, they are finding new solutions for products and services that customer's demand.

"Don's insights have long inspired technology professionals to expand their thinking to achieve success," says Yasmin Ranade, President of Wired Woman Society Toronto Chapter. "He remains one of the most respected minds in the industry and we are delighted that he has agreed to join us for a second time to share his knowledge and perspectives on the world of Wikinomics."

Don Tapscott is chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation, and Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.

Wired Woman Society aims to establish women as a significant force in technology. Since 1996, Wired Woman Society has been creating an environment for a community of like-minded women who wish to partner with and support each other in the development of their careers in technology. Through volunteer-run initiatives, members enjoy innovative programs for education, training, mentorship and recognition.

Wired Woman Society welcomes Penguin Canada and the GTA Colleges, George Brown College, Centennial College, Humber School of Applied Technology, Seneca College and the Sheridan College as sponsors of the event.

To register for the event and for information on Wired Woman Society, visit www.wiredwoman.com.

Contact Information