SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

October 29, 2009 20:34 ET

What Do Women Want? Top Women's Media Share Hot Topics, Pitching Tips and Best PR Practices for Reaching Millions of Readers

Bulldog Reporter's PR University Presents a New Audio Conference: Thursday, November 12, 2009

OAKLAND, CA--(Marketwire - October 29, 2009) - PR pros looking to reach millions of female consumers and grab the attention of editorial gatekeepers at the most influential titles in this space must attend this new audio conference from Bulldog Reporter's PR University titled "What Do Women Want? Top Women's Media Share Hot Topics, Pitching Tips and Best PR Practices for Reaching Millions of Readers."

This exclusive PR University audio conference takes place on Thursday, November 12th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The panelists are:

Alison Brower, Executive Editor, Redbook (circ. 2,209,060)

Jonna Gallo Weppler, Articles Director, Family Circle (circ. 3,914,927)

Lea Goldman, Features Editor, Marie Claire (circ. 992,595)

Angela Ebron, Articles Director, Woman's Day (circ. 3,800,000)

Nancy Minikes, Research Editor, Features, Woman's World (circ, 1,423,742)

This 90-minute audio conference will help boost PR pros' chances of gaining golden ink and precious airtime in the nation's top women's lifestyle media -- including leading mommy bloggers -- by sitting in on this advanced meet the editors training session. Here's what PR pros will learn:

Women's Media Trends in Recovery and Beyond: The state of women's media today -- plus how new media is changing coverage and providing exciting (and often overlooked) PR opportunities

Targeting Essentials: How each of these venerable titles differs in its approach -- and audience -- and how PR pros should customize their pitch to each

2010 Editorial Hot Buttons: What angles and story pegs best entice editorial gatekeepers at top women's media in today's economy -- and how to make sure PR pros pitches include these critical hooks, angles and pegs

Best Targets: Websites, broadcast teasers, feature wells, front-of-the book pages and even calendar items -- the editorial opportunities most receptive to PR input

How Web 2.0, blogs, the referral culture (think Yelp and Yammer) and word-of-mom trends impact what and how traditional media covers women's issues and products -- and how PR can reach women consumers directly using these same tools

Writing Checklist: How to structure press materials for optimal impact and readability

Pitching Faux Pas to Avoid: The words and phrases PR pros must banish from their pitching repertoire immediately

The truth about conferences -- how to get more bang for your buck at media events, fashion galas and gatherings that include women's lifestyle media

How the best PR pros have gained the ear -- and trust -- of these editorial gatekeepers

The secrets to scoring that all-important full-color product shot

Register now!

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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