SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

April 20, 2011 10:00 ET

What Facebook's New Design Means to PR: Three Secrets for Changing Your Strategy to Increase Impact and Interactivity

Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, CA--(Marketwire - Apr 20, 2011) - PR professionals looking to get a clear understanding of Facebook's new page format -- plus learn inside techniques for using these changes to interact more personally with your communities should join PR University on this exclusive webinar called: What Facebook's New Design Means to PR: Three Secrets for Changing Your Strategy to Increase Impact and Interactivity.

This practical, hands-on training webinar will examine and help PR pros take advantage of three major new opportunities for improving their impact and engagement in this new environment:

1. Let your brand pages interact and communicate with one another.
2. Make the most of the new photo ribbon
3. Allow their pages to interact with followers using either a brand or an individual personality

This exclusive PR University webinar titled: What Facebook's New Design Means to PR: Three Secrets for Changing Your Strategy to Increase Impact and Interactivity takes place on Tuesday, April 26, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainers:

Sally Falkow, President, Meritus Media
Nick O'Neill, Founder, Social Times, Inc. (formerly AllFacebook.com)

What PR Pros Will Learn:

  • How to create unique, personalized Facebook pages within a brand's page, so their administrators can contribute that personal touch

  • How they can create cross-page interactions and use them as a way to attract more followers

  • How to use the new 5-pack photo ribbon capability to add drama and distinction to their pages

  • Best ways to use tabs to entice followers deeper into their brand experience (and how these new tabs should affect their Facebook profile)

  • How to set up email notifications about new posts on their site, so they can respond more quickly and create more intense personal engagement

  • How Facebook's new "iframes" allow them to implement tracking tools such as Google Analytics, Coremetrics and Omniture

  • How they can now integrate Flash elements and video without the extra click to start them up

  • How to use Facebook's new functionality as a way for their brand to post on key influencers' walls to build closer relationships

  • How they can (and should!) use Facebook ads to drive visitors to their new tabs

  • How to create "conversations" or interactions among their organization's various brand pages in order to increase overall Facebook traffic and visitor involvement

For more details go to the conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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