September 22, 2010 14:55 ET

What If Gekko Had Zecco? Online Investment Site Announces Blog for Equity, Options and Forex Traders

New ZeccoPulse Site Launches With Insightful Posts Comparing the Markets in 1987 and Today

SAN FRANCISCO, CA--(Marketwire - September 22, 2010) -  Online brokerage firm Zecco Trading ( today announced ZeccoPulse (, a new financial blog and information site for investors that provides relevant and timely posts on the vital signs of the financial markets.

Zecco CEO Michael Raneri, inspired by the long awaited sequel, Wall Street: Money Never Sleeps, penned two of the latest posts and takes a look at the markets when the original Wall Street movie was released in 1987 compared to todayIn the first post, "Gekko, Meet Zecco: The Power of Collective Intelligence," Raneri discusses how the financial markets have changed over the past 20 years, and notes the importance of the rise of social networking and community intelligence for the self-directed investor. In a companion piece, "What if Gekko had Zecco," Raneri examines the significant long term impact of commissions on investment returns for retail investors.

"Our hope is that ZeccoPulse will become a valuable resource for all levels of investors," said Michael Raneri, CEO of Zecco. "Sensationalist news sells and gets an audience but it doesn't offer much real help for the retail investor. ZeccoPulse aims to help investors cut through the clutter of pessimistic, doom and gloom financial news and offer truly helpful information on the vital signs of the markets."

At ZeccoPulse, blog posts focus on three core channels to empower beginning as well as advanced investors: Active Trading, Forex Trading, and Options Trading.

ZeccoPulse builds on Zecco's pioneering innovations in integrating community intelligence and social media for the retail investor. Today, investors in the 300,000+ member ZeccoShare online community actively discuss and share their ideas on the markets and individual investments. In addition, ZeccoShare is one of the only online brokerage communities that enable members to share their personal portfolios, as well as percentage gains and losses, with fellow investors. ZeccoPulse posts are also a key component of Zecco's efforts in the previously-announced Promoted Tweets beta program with Twitter.

About Zecco Holdings, Inc.
Zecco Holdings ( is a leading online investing website that offers access to free stock trading and low-cost options trading through its wholly owned subsidiary, Zecco Trading, Inc., member FINRA and SIPC, and foreign exchange trading through its wholly-owned subsidiary Zecco Forex, Inc. Zecco Trading account customers receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades per month; otherwise orders are $4.50 per trade.

The content of Zecco Holdings, Inc.'s, Zecco Trading, Inc.'s, and Zecco Forex, Inc.'s websites, including research, tools and securities symbols, is for education and informational purposes and should not be intended as a recommendation or solicitation to engage in any particular securities transaction or investment strategy.

All content in the ZeccoShare community is generated by its members and does not contain advice or recommendations on behalf of Zecco Holdings, Zecco Trading, or Zecco Forex.
Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options.


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