SOURCE: For The Earth Corporation

For The Earth Corporation

May 11, 2011 09:00 ET

What Odor?™ Multi-Purpose Odor Eliminating Product Helps Nursing Homes and Assisted Living Facilities Eliminate Unwanted Odor

PHOENIX, AZ--(Marketwire - May 11, 2011) - For The Earth Corporation (PINKSHEETS: FTEC), an eco-friendly and green consumer products solutions provider, now offers What Odor?™ Multi-purpose odor eliminator to help nursing home and assisted living facilities completely eliminate odors in their facilities, keeping the facilities more attractive and comfortable to families and potential residents.

The primary attributes of this natural odor-eliminating product include complete odor elimination (not masking) of odor and a clean fresh scent. It is safe to spray on all surfaces and fabrics, safe to spray on and around people, including their sleeping areas. It works effectively on all types of odors, including instantly removing urine, fecal and regurgitation odors.

In commenting on the product's benefit, Nelson Grist, CEO and President of For The Earth Corporation, stated, "One of the primary reasons families decide against certain elder care facilities is they get turned off by the lingering odor. It's horrible to think that residents and family members live with odor problems, when there are products like What Odor?™ that can easily solve this problem. We're proud to know that we have helped many nursing homes and elder care facilities feel more like home and continue to attract new residents with the peace of mind that their loved one is in great care."

In terms of its natural product claim, What Odor?™, is non-reactive, non-toxic, non-flammable, non-corrosive, and 100% biodegradable. Grist added, "We carry our love of the environment through our entire operation."

Beyond just urine and fecal odor, What Odor?™, has numerous other odor applications, including smoke, restroom, kitchen, garbage, drain and sink, garbage disposal, pet odor, and a variety of other food and household odors.

About For The Earth Corporation
Headquartered in Phoenix, Arizona, For The Earth Corporation is focused on offering a diverse range of environmentally friendly, 100% non-toxic, and biodegradable products. For more information, visit

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    Nelson Grist