SOURCE: All Things Equal, Inc.

All Things Equal, Inc.

August 20, 2013 09:30 ET

What Would You Do for a Klondike Bar?® New Game Draws Inspiration From Famous Challenge

All Things Equal Partners With Klondike® to Create Board Game Based on Iconic Slogan

MIAMI BEACH, FL--(Marketwired - Aug 20, 2013) - We have all heard the challenge. Many of us have even faced the challenge. You can now play the challenge Americans have been singing for 30 years, 'What Would You Do for a Klondike Bar®?'

All Things Equal, maker of the award-winning Loaded Questions® and Awkward Family Photos® games, has partnered with Klondike® for a hilarious new board game that dares families and friends to conquer hundreds of creative, courageous and cockamamie challenges, all in the name of the iconic slogan.

"A Klondike bar is the ultimate symbol for everything we crave, but which we can only obtain through sheer will and determination," said Eric Poses, president of All Things Equal. "The comedic nature of that sacrifice and the randomness with which people approach the Klondike slogan provide the perfect foundation for a memorable game night. And while players can't eat the game's mini Klondike bars, they can enjoy outdueling their friends and family to win the game. Then, of course, they can make a trip to the freezer and celebrate with a real one."

The 300 head-to-head challenges require quick thinking, creativity and a willingness to laugh at yourself and with others. Players will find themselves asking for a date while grunting like a caveman, coming up with a funny new use for bacon, quickly answering a provocative trivia question or completing an absurd trivial act for a chance to win one of the six Klondike bar flavors needed to win the game. The reward for besting your fellow players is a take-home Champion Card and bragging rights that you answered the call, 'What Would You Do for a Klondike Bar?'

"The 'What Would You Do for a Klondike Bar?' board game is a great format for bringing our iconic slogan to life," says Peter Harbour, Brand Development Director of Frozen Novelties at Unilever. "The game fully engages the brand's comedic spirit, while encouraging players to end their game night with delicious, celebratory Klondike bars."

The 'What Would You Do for a Klondike Bar®?' board game is Made in the USA and now available at for $24.99. The game will debut at Fred Meyer, select Target and Toys R Us locations, and hundreds of specialty stores later this year. For more details, visit

About All Things Equal
All Things Equal ( is based in Miami Beach, FL. The company was founded in 1997 by entrepreneur Eric Poses, who drove around the country for 16 weeks selling his first game invention, Loaded Questions®, out of the trunk of his car. The company's portfolio of 'creative games (and more) for active minds' includes Awkward Family Photos® games, frames and puzzles, The Greatest Day Ever® Game and seven versions of the bestselling Loaded Questions® game. All of All Things Equal's products are developed and made in America using 100% recycled paper and boxes. The company has generated more than $25 million in sales at more than 5,000 retail outlets, including Target and

About Klondike®
The original Klondike® bar was handmade in the early 1900s by dipping square slices of ice cream into pans of rich, delicious milk chocolate. Until the 1970s, the Klondike® bar was sold only in Pennsylvania and Ohio. In 1978, distribution expanded into Florida, followed by New York and New England. Today, millions of Americans have come to love the Klondike® bar's delicious variety of frozen novelty products with the distinctive silver wrapper, square shape and famous chocolaty coating. The "What would you do for a Klondike bar®?" advertising slogan has become an American icon and commonly referenced in pop culture. Klondike® bars remain one of the top selling novelties in the ice cream category. Klondike currently has 11 unique stickless bar varieties, including: The Original, HEATH®, Krunch™, REESE'S®, Dark Chocolate, Mint Chocolate Chip, OREO®, Double Chocolate, Caramel Pretzel, Rocky Road and Neapolitan. The brand also offers four ice cream sandwich varieties, including: Mrs. Fields®, OREO®, Classic Vanilla and Chocolate, as well as The Choco Taco®.

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