Big Brothers Big Sisters of Canada

Big Brothers Big Sisters of Canada
FedEx Express

FedEx Express

November 02, 2011 09:00 ET

What would you do with an extra hour?: Big Brothers Big Sisters of Canada and FedEx Survey

Nearly a quarter of Canadians would catch up on their sleep: Survey

TORONTO, ONTARIO--(Marketwire - Nov. 2, 2011) -

Editor's Note: There is a photo and video associated with this press release.

Caught in the time crunch? With the clocks about to "fall back" and give almost all Canadians a precious extra hour for one day, Big Brothers Big Sisters and FedEx Express Canada are asking Canadians to join them on Facebook to discuss how they would use a single hour to make the world a better place.

To start the dialogue, the two organizations asked Angus Reid to poll people about their time priorities, and the results show just how over worked, stressed out and time crunched Canadians actually are. Consider how your time preferences compare.

Survey Findings

  • Nearly a quarter of those surveyed (22 per cent) were so time deprived they said they would use their extra hour to sleep.
  • Another 24 per cent would spend their hour catching up on chores and household errands.
  • Relationships and health were clear priorities – 25 per cent would invest their hour in family and friends and 14 per cent would exercise.
  • Not surprisingly, the last thing time-stressed Canadians want to do is work. A solitary three per cent said they would spend their hour on the job.
  • A small minority (6 per cent) would pursue personal interests or hobbies.
  • Sadly, only five per cent would devote their extra hour to community service.

"The FedEx Value of an Hour Survey sends a clear message: Canadians need to make room in their busy lives for their human needs," says Bruce MacDonald, president of Big Brothers Big Sisters of Canada (BBBSC). "Imagine what could happen to levels of personal satisfaction and connectedness if everyone could free up just one hour to improve life in their communities. "As for the sleep deprived among us, there is no better way to revitalize than helping others."

The fact that Canadians are forgoing community service because of the frantic pace of their lives should come as no surprise. What is less known is that being a volunteer is a proven path to personal happiness and self-fulfillment. In fact, research clearly shows that Canada's community volunteers believe they get far more out of donating their time than they give.

In a bid to inspire people to make time to volunteer, the two organizations want to engage Canadians in a broad Facebook discussion about the power of a single hour to change lives and strengthen communities.

"Too many people think that being a volunteer inherently involves a major time commitment," says MacDonald. "The truth is that even small acts by caring people can make a big difference. We are asking Canadians to think outside themselves and answer a simple question: What would you do to change the world if you had one hour?"

Canadians can voice their ideas about the value of an hour by visiting People are invited to join the discussion and upload videos and comments describing how their lives are being stretched by today's hectic pace and how they would make the world a better place with a single hour.

Two video or comment submissions will be randomly drawn to each win a return air travel voucher for two to any destination served by WestJet. Contest conditions and rules are posted on BBBSC's Facebook page.

Few organizations understand the difference an hour can make better than FedEx Express Canada, which has been a supporter of BBBSC for 15 years. For the past five years the company has focused its support on helping Big Brothers Big Sisters expand its national in-school mentoring program. In-school volunteer mentors devote one hour per week to visit a local school to provide guidance and friendship to a child in need.

About Big Brothers Big Sisters of Canada

For nearly one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of our nation's youth by developing and implementing a wide range of mentoring programs. Serving as role models, our mentors teach by example the importance of giving and giving back, of staying in school, and of having respect for family peers and community.

Big Brothers Big Sisters of Canada provides quality mentoring services for more than 33,000 children and teenagers. Big Brothers Big Sisters currently has over 25,000 volunteer mentors working at 125 agencies that serve children in over 1,000 communities across the country. Learn how you could start something at

About FedEx Express

FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.

About FedEx Corp.

FedEx Corp. (NYSE:FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit

About the Survey

From September 27th, to September 28th, 2011, an online survey was conducted among a sample of 1,003 Canadian adults 18 years plus, who are Angus Reid Forum panel members. The Angus Reid Forum is owned and operated by Vision Critical. Individuals were sampled according to Census data to be representative of the Canadian national adult population. The full dataset has been statistically weighted according to the most current gender, age, region, education (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. The margin of error is ±3.1%, 19 times out of 20. Discrepancies in or between totals are due to rounding.

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Contact Information

  • For more information or to arrange an interview, contact:
    Kevin Morrison
    Senior Consultant, Xposure PR
    (416) 856-9807