SOURCE: WhatCounts

September 08, 2005 20:20 ET

WhatCounts Releases "CRM Connect" for SalesForce.com

Innovative Application Seamlessly Integrates Email and Blog Marketing With CRM

SEATTLE, WA -- (MARKET WIRE) -- September 8, 2005 -- WhatCounts today announced the release of WhatCounts CRM Connect for Salesforce.com customers. Unique to all solutions currently on the market, CRM Connect also enables Salesforce.com users to automatically publish blog entries to the WhatCounts Corporate Blogging Platform.

"Our email integration with Salesforce.com for leads, contacts, and reporting management is state-of-the-art, but the integration of blogging is truly innovative," said David Geller, president and chief executive officer of WhatCounts. "For corporate America, 'blogging' is becoming a critical part of internal communications because of the flexibility, power, and ease-of-use of the medium. Our partnership with Salesforce.com has enabled us to deliver the very first integrated email/blogging solution for the more than 15,000 worldwide customers of their CRM solution."

Now, direct from the familiar interface of Salesforce.com, account users can send emails to individuals or groups, create series or auto-responder campaigns, and then review the entire tracking history from any of those campaigns. With the blogging integration, users can post comments and anecdotal notes to an internal, secure sales or reporting blog. Immediately, that information can be available via RSS to sales staff on the road or overseas. Whether the sales team is using cell phones, PDAs or other wireless devices, late-breaking sales news is available to them, anytime and anywhere.

"There are other email integrations with Salesforce.com in the marketplace, but WhatCounts offers the only solution with features that automate our email marketing initiatives, increasing our return on investment," said Jamie Steven, program manager, Technology, Sales & Marketing for Speakeasy Corporation, the nation's largest independent broadband services provider for discerning businesses and professionals.

Learn more at: http://whatcounts.com/integration/salesforce/

About WhatCounts, Inc.

WhatCounts (www.whatcounts.com) is a leader in corporate e-communications that develops powerful, flexible and easy-to-use communications solutions for Global 2000 corporations.

Since it was founded in 2000, WhatCounts has established itself as a leader in permission-based email marketing, providing reliable ASP and enterprise platforms for corporations in the United States, Canada and Europe. With the introduction of the BlogUnit Series in 2005, the company has positioned itself at the communications intersection of email marketing and the growing trend of corporate blogging.

WhatCounts is a private company headquartered in Seattle.

Contact Information

  • Contact:
    Brian Ratzliff
    VP Marketing
    WhatCounts, Inc.
    (206) 709-8250 x202
    Email Contact