SOURCE: Andiamo Systems

February 22, 2008 13:22 ET

What's the Buzz in the Oscar Race?

Andiamo Systems Monitors "Consumer Speak" in the Media to Find Out

SAN FRANCISCO, CA--(Marketwire - February 22, 2008) - This year the Oscar buzz has moved beyond the writer's strike and into what the days before the event are best known for -- predictions. Approaching the 80th Annual Oscar Event (www.oscar.com) held February 24 conversations in the social media world are ramping up with fervent chatter about the stars and movies taking center stage.

Andiamo Systems, a premiere online, Word of Mouth (WoM) Measurement company has been monitoring millions of blogs, message boards, forums and social networks the past week to see whom everyone is talking about. And while consumers take no part in the actual voting for the Oscars, no one can deny that public opinion is always of interest.

The results for the week of February 14-21 on who is registering the greatest amount of buzz in each top category are:

Best Picture: Juno: 42% of all Best Picture buzz
Best Actress: Tie! Cate Blanchett & Ellen Page: 32% of all Best Actress
buzz each
Best Actor: Johnny Depp: 38% of all Best Actor buzz
Most "Buzzed" category: Best Picture which accounted for 50% of all buzz
across all categories

"I would call this the People's Choice version of the Oscars. The blogs and social networks are very buzzy this year. It'll be interesting to see how popular opinion compares to the judges' votes," said John Hingley, Andiamo Systems Founder & CEO.

Andiamo Systems offers word of mouth measurement and brand monitoring services by continually collecting and analyzing conversations from the millions of online venues like blogs, message boards, forums, and social networks like MySpace and Twitter where conversations occur millions of times a day. They provide a real-time, actionable and affordable suite of web-based reports showing their client's consumer opinion and awareness of their brands, products and services.

About Andiamo Systems

Andiamo Systems is a privately held San Francisco-based on-demand software company empowering business of all sizes to monitor, measure and act on consumer conversations across the spectrum of online social media and mainstream media. Get more information about Andiamo Systems at www.andiamosystems.com

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