April 23, 2012 10:45 ET

What's the Price of True Love?

Weddingbells Annual Reader Survey Reveals Spending Habits of Canadian Brides.

TORONTO, ONTARIO--(Marketwire - April 23, 2012) - "I do" are two quick words that can come with a hefty price tag. But just how much are Canadian couples spending on their weddings and where are they spending it?

Now in its eighth year, the Weddingbells Annual Reader Survey has become the industry benchmark for the most comprehensive study on wedding-related spending across Canada.

Close to 2,500 engaged and recently married brides completed the national survey, revealing that the average cost per wedding, including the honeymoon, is $31,100. This equates to an estimated national annual spend of close to five billion dollars.

"We can see that in the midst of global economic uncertainly, brides are not prepared to sacrifice spending on their big day. Weddings remain a big business in 2012." said Alison McGill, Weddingbells editor-in-chief.

Almost one in four engagements happen in December, whilst just over half of all weddings occur between July and September. Interestingly for retailers, however, the month of the wedding does not dictate the timing of purchases. Spending was up slightly throughout fall/winter 2011 at 53 per cent, compared with 47 per cent throughout spring/summer of that same year.

Not surprisingly, brides are also heading online. Findings showed that 66 per cent of those married within the past year made a wedding-related purchase online; 47 per cent of brides said that social media played an important role in the planning process. Half of respondents plan to book at least part of their honeymoon online - up from 42 per cent in 2010.

International travel is still at the forefront for honeymoons, with 67 per cent of respondents choosing a destination outside of Canada. Of this number, 62 per cent are considering an all-inclusive resort - up 27 per cent from 2010. For the 13 per cent considering a honeymoon within Canada, Ontario and British Columbia rank as the top two destinations.

The spending continues after the wedding, with 85 per cent of respondents saying that they are likely to make purchases for their home within the next 12 months. Among the 40 per cent of respondents who expect to move into a new residence, 65 per cent will purchase versus renting.

For more results from the Weddingbells Annual Reader Survey, visit

About Weddingbells

Published by St Joseph Media, Weddingbells is the modern, style-conscious Canadian bride-to-be's authority on all aspects of wedding planning including fashion, beauty, receptions, registries and travel. Weddingbells is published twice annually, targeting regional areas across the country.

Contact Information

  • For more information,
    or to arrange to speak with Alison McGill, please contact
    Angela Thompson, Marketing & Communications Associate
    416 364 3333 x4015