SOURCE: Bella Graphics and Display

Capcity to Care

February 08, 2011 10:00 ET

When Business is Slow Bella Graphics and Display Does Well by Doing Good

SHERIDAN, WY--(Marketwire - February 8, 2011) - What do manufacturers do when business is slow? Many companies lay-off workers or reduce their hours. This is not the case with Bella Graphics and Display or its parent company Kennon Products, Inc. of Sheridan, Wyoming. The company keeps its qualified team together, happy and secure especially when jobs are scarce. 

Bella produces graphic art, signs, banners and displays for commercial and government customers throughout the United States. When business is slow, the company fills the production schedule with projects for non-profits, schools and universities. It's a program the company calls "Capacity to Care." 

Capacity to Care is a matching grant program. For every dollar the non-profit spends, it receives two dollars of printing or graphic design.

Ron Kensey, the company's owner explains it this way, "After you make the decision to keep workers employed in a down economy you have to be creative to keep them busy. Our goal is to keep our team productive, sharp and motivated. The income from Capacity to Care covers the cost of materials and labor but not much more. Yet, it is better than the alternative of sending people home. A big bonus is that each of us feels a sense of pride when we focus our efforts on a cause greater than our own, and that alone adds energy to our business." 

There are a few simple rules. The Capacity to Care program is not for rush orders so as not to interfere with the timely completion of regular projects. The end product must carry the Capacity to Care logo and must be paid for in full when the job is completed.

Bella has proven that a company can do well by doing good deeds, even in a down economy. 

An online application is available on the company's web site at

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