SOURCE: Spokeo

Spokeo Logo

October 17, 2013 04:00 ET

When It Comes to Dating, 72% of US Adults Become "Private Investigators"

Harris Interactive Conducts Spokeo's First "People Search Survey"

PASADENA, CA--(Marketwired - October 17, 2013) - For many, dating can be stressful because men and women fear the unknown. It may be nerves or anxiety at play, but people feel the need to research their potential partners just before or after their initial meeting. Just how many people actually do this? Spokeo, a leading people search company, set out to discover if Americans are researching people they are dating (or considering dating) and the results show that if you've gone on a few dates, chances are you've been searched. Harris Interactive, commissioned by Spokeo, conducted an online survey in the United States among 2,046 adults ages 18 and older from September 3-5, 2013.

"Given the easy access to information in today's digital world, it is well-known that people research one another throughout dating," said Regina Corso, Senior Vice President of Harris Poll. "However, we were surprised to learn through these findings that almost three-quarters of Americans are researching so early on in forming a relationship, and are researching for several personal reasons, from curiosity to suspicion of cheating."

Key Findings

Key findings of the first People Search Survey were published today at Survey results unveiled that 72% of U.S. adults said they would conduct some kind of informational search for someone they were in a relationship with (or considering being in a relationship with). Most people who would conduct online research on those they are dating would do so to either find out about their date's past (58%), or to feel more confident in the relationship (45%). Some people would also conduct online research because they suspected cheating (26%). To learn about what people do when their research has confirmed cheating and more, view the full report and tweet your thoughts using #datingresearch.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Spokeo from September 3-5, 2013, among 2,046 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact

About Spokeo

Spokeo is a leading people search platform using proprietary technology to organize public information into comprehensive yet easy-to-understand online profiles. Based in Pasadena, Spokeo makes it easier than ever to help reunite friends and family, browse celebrities, and discover information about your online footprint, by simply searching a name, address, email, phone or username. For more information about Spokeo, visit

Contact Information