Alexander & James

Alexander & James

October 04, 2013 04:30 ET

When the living room becomes a high-end bar ALEXANDER & JAMES introduces mixologist at-home packages

LONDON, UNITED KINGDOM--(Marketwired - Sept. 26, 2013) - Alexander & James, a luxury online shopping platform for drinks connoisseurs and gift buyers, unveils the complete at-home hosting package. As party season gears up, A&J offers to curate the entire home-hosting experience including bespoke glassware, fine spirits, serving suggestions and an expert mixologist to make at-home hosting seamless and extravagant.

The experts at Alexander & James created five unique packages based on their clients' most requested experiences and current spirits trends. These packages allow the host to throw and enjoy an impressive party without the stress of organising the details. The party host and his guests simply enjoy A&J's fine spirits served by one of the UK's best bartenders. A&J's experts and mixologists will curate the spirits, serve ideas and glassware for a variety of occasions, based on the host's preference.

The Alexander & James mixologist at home packages can be tailored:

  • The Vintage collection: This collection toasts the legends behind some of the most famous drinks in cocktail history such as the James Bond Casino Royale inspired Vesper, Orson Wells favourite traditional Italian cocktail Negroni, the legendary Old Fashioned, the Cuban Daiquiri, the original version of the famous Margarita, and the British classic Gimlet. This classic package is sure to appeal to a variety of tastes.
  • Rare finds whisky tasting: Something for whisky lovers - enjoy the rare finds that are available at Alexander & James and get professional instruction to discover the spirits' legacy and layers of flavour. This experience includes selections such as Rosebank 21 year old, Port Dundas 20 year old, Brora 35 year old, Dalwhwinne 25 year old, John Walker & Sons Odyssey and King George V which recreates the Johnnie Walker blending style of the time of King George V and is made with some of Johnnie Walker's rarest stocks.
  • Modern craft: This package includes a menu of cocktails for the progressive and adventurous party host. Options here include aged, molecular and atmospheric cocktails. Molecular mixology brings science to the cocktail shaker to create new flavours, textures, and surprising presentations to enhance the overall drinking experience. Atmosphere cocktails play with the five senses to enhance the cocktail experience. Our expert mixologists will build modern craft cocktails that draw on the host's preference of spirits, flavours and presentation.
  • Tiki tacky: Tiki bars are once again in vogue. This package turns a drab autumn evening into a captivating Tiki party with Mai Tais, Scorpions, the original Zombie and new recipes developed for the host. Served in pineapples, highballs and Tiki mugs. Wall to wall cocktail umbrellas optional.
  • Wildcard: This package allows creative hosts to cater to any audience. The host can determine and set the cocktail menu with the mixologist. From cosmo madness to speakeasy recipes and tequila cocktails, the only limitation is the host's imagination.

Package pricing starts at £2,500 and includes spirits, mixers, accessories and glassware for a minimum of 12 people. Final prices will vary dependant on the group size and the costs of the items in the package.

About Alexander & James

Alexander & James is new on the internet, but has over half a century of real life craftsmanship and heritage behind it, as a proud part of Diageo, the world's leading spirits company. The Alexander & James name is a tribute to two of the grandest spirits masters ever - Alexander Walker II and James Buchanan. Exclusive to the UK and Germany for now, Alexander & James will soon be launching in selected markets across Europe. For more information on Alexander & James visit www.alexanderandjames.com about-us or find us on Facebook and Twitter.

Alexander & James values quality over quantity, including responsible consumption of spirits. Visit www.DRINKiQ.com for information and tools to promote responsible drinking.

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