SOURCE: Pharm East

January 09, 2007 06:00 ET

When You Snooze, You Lose... Weight!

Scientifically Tested Herbal Formulas Sleep Away the Pounds Promote Restful Sleep and Aid Weight Loss

KEA'AU, HI -- (MARKET WIRE) -- January 9, 2007 -- Losing weight is one of Americans' top New Year's resolutions, yet 90 percent of most diets fail. Are we missing something? The answer is yes -- what we're missing is sleep. According to research outlined in the new book "Sleep Away the Pounds," by bestselling author and nutritionist Cherie Calbom, the less we sleep, the more likely we are to be overweight. That means getting enough sleep is key to successful weight loss. The only problem is that many people can't sleep more even if they try. For those 70 million adults suffering from insomnia, Calbom has great news. In collaborated with the leading nutraceutical company, Pharm East and its founder Dr. Rulin Xiu, they are introducing an all-natural, two-part herbal system for restful sleep and successful weight loss: Sleep the Pounds Away AM and Sleep the Pounds Away PM.

Calbom cites research from Columbia University that found that those who slept less than four hours a night were 73 percent more likely to be obese than those who slept seven to nine hours nightly. Those sleeping only six hours a night were 23 percent more likely to be obese. The message is clear: when you snooze, you lose... weight.

Why does losing sleep cause weight gain? Hormones. When we don't get enough sleep, our appetite-regulating hormones get out of whack, for both women and men. Therefore, the trick is getting restful sleep.

Unlike dangerous pharmaceutical sleep drugs -- and even many natural sleep products -- which only address symptom relief, Dr. Xiu's Sleep Away the Pounds AM and PM go deeper. "Because my scientifically tested formulas deal with health problems from the root cause, they have lasting benefits and lasting results," she says.

Dr. Xiu formulated Sleep the Pounds Away PM to help sleep come more easily, be longer, deeper and more restful. The AM formula may increase the metabolism and reduce the desire to eat. Sleep the Pounds Away AM also includes herbs that enhance metabolism and promote the circulation of energy -- including green tea, lotus leaf, Siberian ginseng (eleuthero), seaweed and konjac to prevent fat absorption from the abdomen. There is no ephedrine, chemicals, or any known side effects.

Lose weight by taking a new, advanced herbal pill? Burn more calories by sleeping more? It sounds too good to be true. As Calbom explains, "For many people, the best diet and exercise program won't work unless they develop a good sleep plan. I know of no better products to help you sleep at night and eat less during the day than Pharm East's Sleep the Pounds Away formulas."

Sleep the Pounds Away PM and Sleep the Pounds Away AM are available in 60-capsule bottles, retail for $34.95 and can be purchased at www.sleepthepoundsaway.com, 1-888-WOW-TRIM and select retail stores nationwide.

Contact Information

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