November 10, 2011 05:55 ET

Where Fashion Leads, Fragrance Follows, Report

PARIS, FRANCE--(Marketwire - Nov. 10, 2011) - Recent data from the social review site suggest that summer fragrances might be heading into hibernation. Along with fashion and the catwalk changes from summer to winter, fragrances are also under the influence of seasonal tides.

The review site,, provide a platform in which customers can post and share reviews across a range of products, from laptops to Lego to freshly launched perfume. The site's coverage of products and word-of-mouth reviews style lends this platform in-depth detail and non-promotional authenticity.

Significantly, their review site has shown the change in trend from summer to autumnal fragrances.

Glancing back across the last two months and the fragrances that have scaled the top of their leader boards, the change from month to month suggest a gradual shift from a lighter summery scent to a muskier warmer scent for the colder months ahead.

In September, the fragrance reviewed most was Paul Smith: Floral for Women, Eau de Toilette, a light, citrus-infused perfume with hints of ginger and magnolia. Off the back of summer, it is of little surprise that this particular fragrance was both most reviewed and most highly revered. With an average rating of 5, the perfume, described as floral and long lasting, is considerably different from early October's top fragrance: Tanya Sarne's Ghost: Deep Night, Eau de Toilette. The deep, musky scent, also with an average rating of 5, is well-suited to both night and colder seasons.

For customers, the website is a solidly dependable platform in which customers gain valuable knowledge on products before purchase. Particularly with Christmas on the ascent, offer a wide selection of reviews to inform a range of Holiday Season shopping lists.

A spokesperson from commented;

'Our customer reviews are always an interesting way of looking at trends and changes in the market. In this case, the shift in scents from season to season infers tastes have changed. Our reviews are informed from real-life, unbiased users, so customers browsing their comments can find reassuring advice about products in the market.'

About is the social shopping website with a strong community that provides information regarding the online shopping experience, including reviews on products and shops, product details, prices and shop details to all online users. dooyoo's dynamic Internet platform helps consumers make informed purchasing decisions as a result of dooyoo members' collaborative commitment and involvement. The mixture of services - advice, bargain hunting and professional reviews - offers maximum comfort to everyone shopping online. The exchange of shopping tips and product reviews is the platform's special value. The dooyoo Community's collective intelligence creates up-to-date independent product evaluations of more than 1.5 million products.

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