SOURCE: Sony Europe

Sony Europe

March 02, 2010 13:06 ET

Where Style, Colour and Comfort Meet Great Audio: Fun, Funky New Headphones Sound as Good as They Look

LONDON--(Marketwire - March 2, 2010) -

  • MDR-570: Light, closed-type headphone with high sound quality; comfort fit with pressure relieving urethane cushioned ear pads; available in Black, Orange, Green, Brown, Blue indigo
  • MDR-370: Super-light open-type headphone for younger music lovers; comfort fit with pressure relieving urethane cushioned ear-pads; available in Pink, Blue, Green, White
  • MDR-EX77 and EX57: In-ear headphones with excellent sound quality and comfort-fit new angled design

Add a splash of colour to enjoying your favourite music with this season's new collection of great value Sony headphones. Whether you're listening to your favourite downloads, catching up on the latest podcasts or gaming in private with your handheld console, you'll enjoy sensational sound plus fresh, attention-grabbing looks.

MDR-570 closed-type headphone
Show you're serious about streetwise looks and great sound with the colourful new MDR-570 -- a perfect upgrade for your MP3 player's supplied headphones.

The light, stylish new closed design features a slim headband and pressure-relieving urethane cushioned ear-pads for extra comfort. You'll enjoy superb sound quality from these Sony headphones with extended frequency response thanks to the 30mm Neodymium driver that can handle up to a generous 1000mW input power.

Smart design touches include a handy cord length adjuster and ear cups that swivel flat for easy carrying. A luxurious extra touch is added by the gold plated stereo mini plug. The MDR-570 is available in a choice of five colours to match your personal style: Black, Orange, Green, Brown and Blue indigo.

MDR-370 open-type headphone
Now younger music lovers can enjoy fabulous sound quality plus fun, eye-catching looks that don't cost a fortune.

Like the MDR-570, the colourful new MDR-370 features pressure-relieving urethane ear-pad cushions for ultimate comfort, plus an extra slim, adjustable headband that's sized to youthful teenage music fans. Sparkling sound with crisply extended highs and lows is assured by the 30mm Neodymium driver that offers high 1000mW power handling for smooth, low distortion reproduction of your MP3 collection.

Weighing just 52g, the MDR-370 Sony headphones are available in four cute colour choices: Pink, Blue, Green and White. It includes a convenient cord adjuster to cut the mess of tangled wires.

MDR-EX77LP and MDR-EX57 in-ear headphones
When style matters as much as premium sound, the new MDR-EX77LP in-ear headphone delivers an altogether more satisfying listening experience. Wear is more secure and comfortable than ever: with redesigned angle structure plus extra soft silicone pad, MDR-EX77LP fits the contours of the inner ear more naturally while reducing sound leakage.

A 9mm High Sensitivity Neodymium driver assures high quality sound with extended frequency response and a wide dynamic range. The supplied cord adjuster keeps things tidy and tangle free: there's also a supplied carry case to protect your headphones while you're travelling. The MDR-EX77LP is available in Black or White.

Available in a choice of five mouthwatering colourways -- Black, White, Blue, Violet, Pink -- the MDR-EX57LP also offers the same comfort, fit and great sound quality at an even more compelling price.

The new MDR-570, MDR-370, MDR-EX77 and MDR-EX57 Sony headphones are available from April 2010.

FEATURES MDR-370 MDR-570 MDR-EX57 MDR-EX77
Colours Pink, Blue, Green, White Black, Orange, Green, Brown, Blue indigo Black, White, Blue, Violet, Pink Black, White
Type Open Closed Closed Closed
Impedance (Ω) 24 24 16 16
Freq. resp. (Hz) 14-22,000 12-22,000 6-23,000 6-24,000
Driver unit, Magnet 30 mm, Neodymium 30 mm, Neodymium 9mm , Neodymium 9mm , Neodymium
Plug type Gold plated stereo mini Gold plated stereo mini Gold plated stereo mini Gold plated stereo mini
Accessories Cord adjuster Cord adjuster Carrying case, cord adjuster Carrying case, cord adjuster
Weight (g) 52 / (box) 110 / (box) 3 / (box) 4 / (box)

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony", "Cyber-shot", "Exmor R", "Blu-ray Disc™", "VAIO", "XDCAM", "Handycam®", "Walkman®", "BRAVIA™" and "Optical SteadyShot" are registered trademarks or trademarks of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.