SOURCE: IKEA

May 19, 2006 14:32 ET

Where's the Bus? Who Cares! IKEA Makes Everyday Life in the Big Apple a Little Better for Design Week

Home Furnishings Retailer Attracts Attention of Design Week Attendees From Across the Country With Mini Makeovers All Over Manhattan

NEW YORK, NY -- (MARKET WIRE) -- May 19, 2006 -- IKEA is making everyday life a little better for lots of people, from kids to dogs, with furniture and accessories that are springing up in unexpected (but useful!) places all over the Big Apple. The mini makeovers are magically appearing daily in New York City in conjunction with Design Week (May 19 - 23), which draws thousands of design professionals and aficionados from across the country, and the payoff gets bigger each day!

Mini makeovers have already started around the city including pens housed nicely in cool containers at bank ATMs, pillows providing a safe and soft landing for children on playground slides, furnished bus shelters offering weary commuters a comfortable and stylish waiting area (not to mention a Zen moment in the midst of rush hour).

The makeovers are part of an effort to attract attention for the IKEA Everyday Fabulous Exhibit and to showcase the company's point of view on life at home: IKEA says, make every day fabulous: live in your living room, have a love affair with your kitchen, throw coordination caution to the wind, and let the "you" come through. The exhibit goes to extremes to challenge the creativity of visitors in their own home and offers visitors hundreds of eye-opening ideas on how good design can make the everyday at home better.

Editors' Note: Photos are available via the Associated Press Photo Network and on the Internet at Feature Photo Service's link through http://www.newscom.com

Contact Information

  • Contacts:
    Wendy Clark
    IKEA
    610.834.0180 x5836

    Ron D'Amico
    LIME Public Relations & Promotion
    212.352.4628