SOURCE: Business Intelligence Network

August 30, 2007 07:00 ET

WhereScape Addresses the Growing Need to Build and Enhance Data Warehouses Faster

Ron Powell Speaks With WhereScape's Michael Whitehead in an Exclusive Interview

DENVER, CO--(Marketwire - August 30, 2007) - Michael Whitehead, President and CEO of WhereScape, in an exclusive interview with Ron Powell and the Business Intelligence Network (, discusses the benefits of using an Integrated Development Environment specifically to design, prototype and deploy production-quality, full-scale data warehouses 10 to 100 times faster than traditional methods.

"WhereScape RED addresses IT departments' growing need for data warehouse software that provides enterprises with far more productivity, flexibility and speed in building, prototyping and enhancing data warehouses than has traditionally been offered in the marketplace," said Michael Whitehead, President and CEO of WhereScape.

"WhereScape RED can transform data warehousing from an expensive and complex project that only well-funded and highly skilled IT organizations will undertake to a conventional IT asset that any enterprise can build itself, at low cost, from 10 to 100 times faster, and with low project risk."

"With WhereScape RED's Integrated Development Environment, it is possible to produce designs in days, complete with end-user and administrator documentation," says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. "WhereScape RED integrates source system exploration, schema design, metadata management, warehouse scheduling and enhancement into a single, simple integrated design. Thus, an organization can progress very quickly from source system exploration to a deployed data warehouse."

To listen to the interview, please click here.

The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About WhereScape

WhereScape RED is the only comprehensive integrated development environment for data warehousing that supports the entire data warehouse management life cycle.

The solution supports the five major phases of any data warehousing or data mart project: design, prototype, deploy, operate and enhance. WhereScape RED builds prototypes and enhances data warehouses 10 to 100 times faster than traditional software.

About Business Intelligence Network™

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This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

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