June 30, 2015 08:00 ET

Which Discounts Do Military Families Want This Summer?

New Survey Reveals Which Types of Military Discounts Are the Most Popular Within the Military Community

EUGENE, OR--(Marketwired - June 30, 2015) - Just in time for the Fourth of July, eligibility verification provider, SheerID, partnered up with Military Discounts Central and Army Wife 101 to discover what types of military discounts service members and their families prefer. Over 700 active duty, veterans, reservists, retirees, and their immediate family members took the survey.

The survey revealed that military consumers are most likely to take advantage of military discounts when they're eating out, traveling, or shopping for clothes. Restaurants topped the list of places they are most likely to redeem military discounts at 94%.

Previous SheerID studies have shown that 94% of military community members notice when a business is "military-friendly" and have a positive impression of that company. This survey revealed that 71% are actually more loyal to companies that offer military-specific discounts, and 63% will recommend brands that honor military discounts to their friends and family members, even if their loved ones can't take advantage of the military offer.

"We hope that this information will be helpful to retailers and other businesses when they make decisions about offering exclusive pricing, VIP treatment, or special experiences to military families as a token of appreciation for their service," explains Jake Weatherly, CEO of SheerID. "We're lucky to have partners like Army Wife 101 and Military Discounts Central that help us understand the needs and wishes of the military community."

Thousands of companies ranging from the largest Fortune 500 enterprises to small mom and pop shops will be giving military discounts and special offers to celebrate Fourth of July and thank members of the U.S. Armed Forces and their families for their service. "I've definitely noticed that dining, travel, and leisure are the most popular categories on my site," says Ernie Bryan, retired U.S. Army soldier and founder of Military Discounts Central. "We've talked with over 400 businesses about their military offers, and in my experience, the companies that are sincere and give truly exclusive offers have all received very positive responses from the military community."

A comprehensive list of military discounts and offers for service members is available at Military Discounts Central. Visit Army Wife 101 for six tips on how to plan a holiday weekend away without breaking the bank.

About SheerID
SheerID transforms existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure data sources, SheerID allows businesses to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, first responder, or teacher offers -- protecting the exclusivity of the offer and eliminating fraud. SheerID's verification services can be configured for any e-commerce website, internal customer sales/support system, mobile application, or POS. For more information on SheerID's eligibility verification solutions, call 855-SheerID to speak directly to a representative, email info(at)sheerid(dot)com, or visit

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Contact Information

  • Press Contact:
    Madeline Boehmer
    Communications Specialist at SheerID
    Email contact