SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

March 29, 2016 09:00 ET

Which Wich Wins Paytronix Loyaltees Award for Best Loyalty Program Launch

Smooth Transition From Punch Card-Based to Digital Rewards Program Yields 250% Increase in Registrations

NEWTON, MA--(Marketwired - Mar 29, 2016) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the 4th winner of its 2016 Paytronix Loyaltees Awards. Which Wich® Superior Sandwiches wins the "Best Loyalty Launch" for the successful rollout of a new digital rewards program across 400 franchise restaurants. The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Read the full Which Wich story, "Transitioning from a punch card-based to a Fully Digital Rewards Program in Just Three Months."

Which Wich Superior Sandwiches is a national fast-casual franchise chain best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. With 400 locations open or in development in 39 states and eight countries, Which Wich needed to create a rewards program that could scale across all its restaurants, and that would integrate with its POS and online ordering systems. The goal for the system-wide program was to deliver value to franchisees while delivering an exceptional guest experience that accentuates the overall brand.

In October 2015, Which Wich rolled out its Vibe Club™ Rewards program across all of its 400 locations. Which Wich chose a simple-to-understand program that would enable it to capture insightful member data. This empowered restaurant franchisees with the ability to localize marketing messages-targeted engagement of loyalty members, leveraging tools built into the Paytronix Reward Program software.

Guests were able to quickly recognize the value proposition and join the program, earning points for each type of item purchased as they worked toward the promise of a free 7" Wich. Guests earn and can redeem rewards when ordering online, too, with direct integration to the online ordering platform and the Which Wich mobile app.

The results of the program drove immediate enrollments chain-wide in the Vibe Club Rewards program. In just two months, total same-store registration counts skyrocketed by more than 250%. Penetration rate rose to reach more than 35% of the Which Wich customer base (number of Vibe Club Rewards checks as a percentage of overall checks). Most importantly, Which Wich saw a direct spike in visits, as detailed in the Which Wich story.

"The Which Wich teamed up with our Data Insights team who delivered clarity among the firehose of new data its rewards program was generating. Applying that knowledge to target and engage its loyal customers is delivering real impact," said Andrew Robbins, president, Paytronix Systems, Inc. "The results continue to be impressive. Which Wich is already leveraging the new program to motivate behavior among its guests."

Open to all current Paytronix clients, the Paytronix Loyaltees competition recognizes loyalty programs that motivate guests to visit restaurant or retail establishments more frequently. The winning Loyaltees programs showcase the success of Paytronix users prompting targeted guest behavior-breaking new ground with relevant offers that leverage data collected by loyalty programs, and through all of today's guest touch points from Point of Sale to mobile engagement.

About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 280 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests-through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.

About Which Wich
Which Wich® Superior Sandwiches is an international franchise known for customizable sandwiches and personalized bag. In 2014, QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their "30 Best Franchises To Buy." It also won 2015 Nation's Restaurant News MenuMasters "Healthful Innovations." Which Wich has 400 locations open/in development. For more information, visit www.whichwich.com