Whirlpool Canada

Whirlpool Canada

July 22, 2005 15:10 ET


Helping Toronto's less fortunate survive the summer heat; Donation valued at more than $180,000 Attention: Assignment Editor, City Editor, Health/Medical Editor, News Editor, Photo Editor TORONTO/ON--(CCNMatthews - July 22, 2005) - In the middle of another summer heat wave, Whirlpool Canada today announced the donation of more than 550 air conditioners to social organizations and low-income seniors and families across the city.

The air conditioners, valued at more than $180,000, will be distributed to Torontonians and organizations identified by Toronto Community Housing and the City of Toronto as particularly high need, including women's shelters and the social housing communities of Moss Park, Regent Park and St. Jamestown.

"At Whirlpool, we have a strong sense of social responsibility, and we're committed to giving back to the communities in which we do business," said Warrington Ellacott, Senior Marketing Manager, Whirlpool Canada. "We're in a unique position to be able to provide real assistance to families in need, and we're excited about the positive impact this donation will have on the well-being of hundreds of Torontonians."

Whirlpool worked closely with Toronto City Councillor Pam McConnell to coordinate the donation. "We know that high temperatures are a very real danger for some of our most vulnerable citizens," said Councillor McConnell. "The City of Toronto is thrilled to work with a corporation like Whirlpool who is committed to the well-being of Toronto's residents."

In total, 559 air conditioners will be delivered throughout the day today and over the next week. Volunteers from Toronto Community Housing and the United Way will help to install the units.

Each of the air conditioners has a suggested retail value of $329.00, and all units are Energy Star® qualified, ensuring that relief is delivered in the most energy efficient manner possible.

About Toronto Community Housing
Toronto Community Housing is the largest social housing provider in Canada and the second largest in North America. It is home to about 164,000 low and moderate-income tenants in 58,000 households, including seniors, families, singles, refugees, recent immigrants to Canada and people with special needs.

About Whirlpool
Whirlpool Canada is the number one supplier of major home appliances, with revenues of more than $700 million. Whirlpool Canada is proud to work with organizations such as Toronto Community Housing, and consistently supports the United Way. For more information about Whirlpool Canada, visit www.whirlpool.ca.

For more information, please contact: Lisa Pasquin or Lorna Bennett
(416) 960-5100
lpasquin@harbingerideas.com or lbennett@harbingerideas.com

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