SOURCE: Michigan Snowsports Industries Association

Michigan Snowsports Industries Association

October 02, 2012 14:40 ET

"White Gold" Found on Michigan Ski Hills

Michigan Snowsports Industries Association Makes It Possible to Ski at 31 Areas for $199

CLARKSTON, MI--(Marketwire - Oct 2, 2012) - The Michigan Snowsports Industries Association (MSIA) has produced a card that allows the holder to ski at 31 different Michigan ski areas this winter for just $199. Called the MSIA White Gold Card, purchasers are entitled to ski one time at each of the participating ski areas during the 2012/2013 ski season. Also included is one free ski tune-up (edge sharpen and wax), three additional hot wax sessions and a coupon valid for $20 off a purchase of $100 or more at participating MSIA ski retailers.

"The White Gold Card is an exceptional value," says Steve Kershner, chairman of the MSIA and director of skiing for Shanty Creek Resorts in Bellaire. "If you paid for a lift ticket at each of these ski areas and paid for the services that come with the card, you would be spending over $1,100."

The card looks like a credit card, divided into squares. Each ski area is assigned to a square and one square is designated for the ski tune-up. The purchaser takes the White Gold Card to the ski area's lift ticket window, where the square corresponding to that ski area is punched out. White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend. The card is valid for the entire ski season, except for December 24, 2012 through January 2, 2013. The cards are non-refundable and non-transferable. To get the tune-up and hot waxes, White Gold Card purchasers take their skis or boards to one of the over 48 participating ski shops.

MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards. "We've found from past years' sales that they go quickly," says Kershner. He suggests that anyone interested in purchasing a card should do so as soon as possible.

1. Alpine Valley - White Lake - (248) 887-2180
2. Apple Mountain - Freeland - (989) 781-6789
3. Big Powderhorn  - Bessemer (906)-932-4838
4. Bittersweet - Otsego - (269) 694-2820 ext. 71
5. Blackjack Resort  - Bessemer (906) 229-5115
6. Boyne Highlands - Harbor Springs - 1-800-462-6963
7. Boyne Mountain  - Boyne Falls - 1-800-462-6963
8. Caberfae Peaks - Cadillac - 231-862-3000
9. Cannonsburg Ski Area - Cannonsburg - (616) 874-6711
10. Cross-Country Ski Headquarters - Roscommon - 1-800-832-2663 (for cross-country skiing)
11. Crystal Mountain - Thompsonville - (231) 378-20001-800-YOUR-MTN
12. Hanson Hills - Grayling - (989) 348-9266
13. The Homestead - Glen Arbor - (231) 334-5000
14. Indianhead - Wakefield - (906) 229-2245
15. Marquette Mountain - Marquette - 1-800-944-7669(906) 225-1155
16. Mont Ripley - Houghton - (906) 487-2340
17. Mt. Bohemia - Lac La Belle - (906) 289-4105
18. Mt. Brighton - Brighton - (810) 229-9581
19. Mt. Holiday - Traverse City - (231) 938-2500
20. Mt. Holly - Holly - (248) 634-8269
21. Mt. Zion - Ironwood - (906) 932-4231
22. Mulligan's Hollow - Grand Haven - (616) 842-0634
23. Muskegon Winter Sports Complex  - Muskegon 1-877-879-5843 (for cross-country skiing)
24. Nubs Nob - Harbor Springs - 1-800-SKI-NUBS (754-6827)
25. Pine Knob - Clarkston - (248) 625-0800
26. Pine Mountain - Iron Mountain - (906) 774-2747
27. Shanty Creek - Bellaire - 1-800-678-4111
28. Snow Snake Ski & Golf - Harrison - (989) 539-6583
29. Swiss Valley - Jones - (269) 244-5635
30. Timber Ridge - Gobles - (269) 694-9449
31. Treetops Resort - Gaylord - (989) 732-6711

White Gold Cards are sold at participating MSIA ski shops throughout the state from October through December, while supplies last. MSIA shops offering the cards and the ski/snowboard tune-ups are:

  • Bill & Paul's Sporthaus - Grand Rapids
  • Boyne Country Sports - Bloomfield, Novi, Traverse City only
  • Don Orr Ski Haus - Traverse City
  • Don Thomas Sporthaus - Birmingham
  • Lee's Adventure Sports - Kalamazoo
  • Nichol's Ski & Patio - Dearborn, Waterford
  • Outdoor Action Co. - Sylvan Lake
  • Reliable Sport & Ski Haus - Holland
  • Schummer's Ski Shop - Grosse Ponte Woods
  • Shumaker's - Flint
  • The Ski Loft - Charlotte
  • The Stable of Saginaw - Saginaw
  • Sun & Snow Sports - Ann Arbor, Plymouth
  • Swiss Valley Ski Shop - Jones
  • Treetops Ski Shop - Gaylord

The White Gold Cards will be available online at www.goskimichigan.com in mid-October. MSIA charges a $6 shipping fee for cards ordered online. For more information, visit www.goskimichigan.com or call MSIA at (248) 620-4448.

Contact Information

  • Contact:
    Mickey MacWilliams
    MSIA Executive Director
    Office phone: (248) 620-4448
    Cell phone: (248) 330-5558
    Email: Email Contact