January 19, 2012 03:00 ET

White Goods Pulled in Nearly 1m Consumer Online Searches in the Lead Up to Christmas

LONDON, UNITED KINGDOM--(Marketwire - Jan. 19, 2012) - In the lead up to Christmas, white goods attracted 957,000 consumer searches on, according to the latest quarterly report, 'White Goods - Issue 11', by leading independent specialist search and social marketing agency, Greenlight. Dishwasher and laundry products had close to 364,000 UK consumer searches, making up a third of the total number of white-goods related queries.

Greenlight's report profiles search behaviour in the white goods sector. It analyses which brands, retailers and review sites were the most visible in both natural and paid media results and therefore had the greatest share of consideration when UK consumers searched for white goods on Google UK. The report also assesses which brands interacted well on social media networks.

Overall, Greenlight's analysis established that in November:

  • The search term 'washing machines' was most queried (49,500 times), and accounted for 5 per cent of all searches made for white goods

  • Searches for dishwasher and laundry products accounted for over 38 per cent of all searches made for white goods online, proving to be most popular

  • Comet was the most visible website in the natural search listings, achieving a 68 per cent share of voice. It was visible to a volume of 648,374 white goods-related searches

  • Appliances Online was the most visible advertiser, achieving a 79 per cent share of visibility in the paid media space

  • Of the brands analysed in Greenlight's social media analysis, Amazon was the most visible, achieving a Klout score of 65. Samsung had the largest number of followers on its Facebook account, just under 5,500,000

  • Appliances Online featured at the top of Greenlight's integrated search league table, as it attained a sizeable share of visibility in both the natural search and paid media space

Notes to Editors

Greenlight's report, 'White Goods - Issue 11', profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in natural, paid media results, and social media and hence have the greatest share of consideration when UK-based searchers go to Google UK to find white goods.

About Greenlight

Greenlight is a leading independent specialist search and social marketing firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected digital marketing training programme via the Greenlight Academy. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

Contact Information