September 05, 2012 11:21 ET

White Label Mobile CMS by brick&mobile: The Complete Turnkey Solution to Launch a Fully Branded Mobile Website Platform

TORONTO, ONTARIO--(Marketwire - Sept. 5, 2012) -

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brick&mobile, a global leader in mobile marketing reseller solutions, announces its White Label Mobile CMS; a complete turnkey and private labeled mobile website builder designed for entrepreneurs, local agencies and corporate enterprises looking to quickly and cost-effectively offer premium mobile websites under their own brand.

With Google, Apple and Microsoft all intensely battling for the smartphone space, the fight between mobile marketers has also hit the streets. Every day as local marketing budgets continue to shift to mobile, traditional agencies and marketing firms are struggling to respond to the increased demand for mobile marketing services. A recent study estimates that mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey, 2012), making it increasingly important for all local businesses to adopt a mobile web strategy.

"Mobile websites help complement existing digital media services and other forms of traditional marketing such as print, outdoor, television and radio," says Kevin Zicherman, President & CEO of brick&mobile. "Companies who begin to offer mobile web solutions can broaden their client base significantly without building a platform from scratch. Our White Label Mobile CMS is the ultimate custom-branded solution for any company looking to quickly break into the mobile marketing space."

Built using the latest HTML5 and jQuery Mobile technologies, brick&mobile's premium mobile websites are compatible with all current mobile devices including iPhone, Android, BlackBerry, Windows Phone and tablets. While traditional mobile "apps" are an option for local businesses, they fall short in many ways when it comes to what works best for a local mobile strategy.

"For many local business owners, mobile apps provide more hype than results," says Zicherman, pointing to the fact that apps only work on certain phones, offer little mobile SEO value, require a download, and in some cases, App Store approval. "The fact is that business owners don't know what mobile technology they need, they just want to generate more business. Mobile websites provide the greatest and most immediate return on investment with measurable advantages over traditional advertising." Zicherman goes on to say, "Having a mobile optimized website is no longer an option, as millions of consumers use their mobile phones each day to search Google+ Local for neighborhood products and services. An app won't help you there."

The thriving demand and associated benefits of mobile optimized websites span far beyond the local level. Corporate enterprises looking for a powerful mobile marketing solution can also utilize brick&mobile's White Label Mobile CMS to provide an easy-to-use tool for internal staff to manage otherwise complex mobile projects.

"By leveraging our platform and technological experience, our partners are saving thousands in development costs and empowering their businesses to effectively manage their own mobile campaigns with ease," says Elan Zusman, Director of Operations at brick&mobile. "Advanced mobile friendly content modules can be easily updated in real-time, making it simple to create world-class multi-language mobile websites with no coding required."

All White Label Mobile CMS platforms include secure SSL hosting, platform updates, professional training, access to a wide range videos and custom-branded support materials, all backed by brick&mobile's team of dedicated mobile marketing professionals.

To find out more about brick&mobile's White Label Mobile CMS and to register for an upcoming webinar, visit:

For smaller resellers looking to make money selling mobile websites, brick&mobile also offers an affordable entry point with full video training and customizable marketing materials included. Sign up for a FREE trial at


brick&mobile specializes in providing the most robust, full-service mobile marketing reseller and white label programs available today. Powering thousands of premium mobile website resellers around the world, brick&mobile's proven Mobile CMS delivers cost-effective, great-looking mobile websites that are easy to use and a cinch to update. By integrating a complete suite of turnkey services such as text message marketing, QR codes and advanced location analytics reporting, brick&mobile is the only mobile reseller partner you need.

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