SOURCE: White Ops

White Ops

January 12, 2015 09:03 ET

White Ops Adds Former RSA CTO Tim Belcher to Board of Directors

NEW YORK, NY--(Marketwired - Jan 12, 2015) - White Ops, a pioneer in online fraud detection, announced today that former RSA CTO and NetWitness Founder Tim Belcher has been appointed to the White Ops, Inc. Board of Directors. He brings extensive experience in developing and guiding groundbreaking security innovations to market and creating strong customer engagement and demand.

Mr. Belcher joins White Ops as the company has established an anti-fraud leadership position in the digital advertising sector, having most recently completed the largest-ever bot fraud study of its kind in partnership with the Association of National Advertisers (ANA). The study was both a proving ground for White Ops' unique technology as well as a validation of the reach and demand for its differentiated approach to fraud detection. The study alone comprised 5.5 Billion ad impressions within 181 tier-one ad campaigns on behalf of 36 of the world's largest and well-known brands, including Nestle, MillerCoors and Honda.

"Tim is a rare breed of innovator," said Michael Tiffany, White Ops co-founder and CEO. "He is a big thinker and visionary that has the ability to rapidly translate one-of-a-kind ideas into products that can have both an immediate customer impact and a clear roadmap for continued advancement and growth. The elegance of White Ops' technology is in its power to address the granular needs of a specific market sector while at the same time being broadly and easily applied to many different sectors and problems with minimal effort. We are very excited to add Tim's perspective to the conversation, particularly as White Ops prepares to accelerate its growth efforts and expand its influence."

With more than 20 years in the information security industry, Tim brings to White Ops an unparalleled ability to drive technology innovation and empower and advance customer communities. As a founder and CTO of NetWitness, Tim was integral in creating and developing the company's core platform and expanded enterprise-class capabilities, and the activation of its customer community that propelled the company into the forefront of the network forensics and advanced threat management market and ultimately, the acquisition by RSA, the Security Division of EMC Corporation. Prior to his role at NetWitness and subsequent role as RSA's CTO, Tim also was the founder of network security company RipTech (acquired by Symantec). He also has a long and distinguished track record of designing and developing advanced security defenses for intelligence, defense, federal agencies and various Fortune 1000 companies.

"Too many security products today are reactionary in nature, and are developed as limited point solutions that cannot address complex problems effectively," said Belcher. "White Ops is truly mapping the dark side of the Internet, finding the economic motivations and technology enablers of cyber crime and ways in which they can be disrupted."

White Ops offers the world's first systematic, massively scalable, continuous anti-fraud solution for accurately isolating and eliminating bot-infected traffic. By applying the frictionless and invisible techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request, across the full spectrum of impression and click fraud techniques -- regardless of the sophistication of the bot programmer and their attempts to adapt and evade. This agile and deterministic approach is vastly more advanced and effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to estimate bot activity. 

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About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud. On the Web at www.whiteops.com.

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