SOURCE: White Ops

White Ops

April 18, 2016 09:02 ET

White Ops CEO and Co-Founder Michael Tiffany to Address Digital Data Landscape at I-COM Global Summit

Co-Founder Ash Kalb to Present the War on Advertising Fraud at AHAA 20/20; CTO Tamer Hassan to Discuss the Necessary Steps to Protect an Ad Campaign

NEW YORK, NY--(Marketwired - Apr 18, 2016) - White Ops, the leading provider of advanced services for the detection and prevention of sophisticated fraud, today announced that White Ops CEO and Co-Founder Michael Tiffany will be presenting at the I-COM Global Summit on April 20, 2016 at the Hotel Alfonso XIII in Seville, Spain.

In its seventh year, I-COM Global Summit, appropriately themed, "Making Data Human," will be hosting industry leaders from around the world to learn, network and trade information during its data and measurement strategy event. Michael Tiffany will join other industry leaders to discuss the complex risks across today's digital advertising landscape and provide a set of proven strategies to reduce ad fraud and improve the performance of digital advertising spending.

I-COM Global Summit
Panel: Data, Validation, Correction

  • Wednesday, April 20, 2016 at 11:30 a.m. CEST
  • Hotel Alfonso XIII, Seville, Spain
  • Moderator: Jackson Bazley, Executive Director, Ernst & Young; Panelists; Chris Olson, CEO & Co-Founder, The Media Trust; George Ivie, CEO, Media Rating Counsel; Matt O'Neill, Europe General Manager, The Media Trust; Michael Tiffany, CEO and co-founder, White Ops and Sylvain Le Borgne, Executive Vice President of Data Platforms, Havas Media Group

AHAA 20/20: The Future in Focus
Digital Advertising Fraud: White Ops
At AHAA's 20th anniversary event this year, White Ops General Counsel and Co-Founder Ash Kalb will discuss how the war on fraud is not going well for the defenders. With billions estimated in losses in 2016, Kalb will share White Ops proven best practices for reducing digital advertising fraud and improve overall return on investment.

  • Tuesday, April 19, 2016 at 2:45 p.m. ET
  • Nobu Eden Roc Resort | 4525 Collins Avenue, Miami Beach, FL

CDX Brand Innovation Summit
Bot Smith vs. Bob Smith - A Frank Conversation About Ad Fraud
White Ops is honored to be a part of the CDX Brand Innovation Summit in its inaugural year. Parallel to the summit's targeted discussion of the state of the connected consumer, White Ops CTO and Co-Founder Tamer Hassan will discuss how to protect an ad campaign and ensure its impressions are reaching human eyes, rather than a botnet's. With over $7 billion advertising dollars spent on reaching "Bot Smith" instead of Bob Smith in 2015, Tamer's presentation will take a look at the anatomy of a criminal botnet, what happens when browsers and their cookies are manipulated by malware, and how the ad fraud game plays out on a global scale and what can be done to stop it.

  • Friday, April 22, 2016 at 11:20 a.m. ET
  • Main Stage in the Ballroom | Ritz Carlton Battery Park City, 2 West St, New York, NY

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About White Ops
White Ops is the leading provider of advanced services for the detection and prevention of sophisticated bot and malware fraud, protecting the entire digital advertising ecosystem and enterprise organizations across the globe. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cybercriminals -- an economic strategy that will eventually eradicate this type of fraud.

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