SOURCE: White Ops

White Ops

February 29, 2016 09:02 ET

White Ops CEO Michael Tiffany to Address Critical Advertising Industry Fraud Concerns at the ANA Masters of Media Conference

Tiffany Also to Speak at the AGC West Coast Security Technology Conference

NEW YORK, NY--(Marketwired - Feb 29, 2016) - White Ops, the leading provider of cyber security services for the detection and prevention of sophisticated fraud, today announced that White Ops CEO and Co-Founder Michael Tiffany will be presenting at the ANA Masters of Media Conference on March 3, 2016 at the Diplomat Resort and Spa in Hollywood, FL.

The ANA Masters of Media Conference brings together media industry leaders and influencers to discuss critical issues for digital advertisers. For the second consecutive year, White Ops will present its unique research that was conducted in partnership with the ANA that identified the levels of ad fraud for 49 ANA members. This year's Bot Baseline Report revealed that criminals continue to steal from advertisers at a steady pace. Given that spending on digital ads is projected to grow about 15 percent this year, White Ops predicts that advertisers will lose approximately $7.2 billion to bot fraud in 2016. In a panel discussion, Michael Tiffany, along with other advertising industry experts, will address the impact of fraud on the ad industry, offering effective best practices and expert recommendations needed to help advertisers reduce fraud and optimize ad spending.

ANA Masters of Media Conference
Panel: Optimize Digital Ad Spend by Reducing Fraud - Newly Released Industry Study

  • Thursday, March 3, 2016 at 4:00 p.m. ET
  • Regency Ballroom, Diplomat Resort and Spa | 3555 S. Ocean Drive, Hollywood, FL
  • Moderators and Panelists: Jennifer Gardner, senior director media, North America at Unilever; Ron Amram, vice president of media marketing at Heineken; Amy Bartle, director of media & digital marketing at La Quinta Inns & Suites; and Michael Tiffany.

Meet White Ops at the RSA Conference:
AGC's 2016 Information Security & Broader Technology Growth Conference
Michael Tiffany also will be presenting at the highly acclaimed Security Day at the AGC West Coast Technology Conference on Monday, February 29 at 2:45 p.m. PST at the Westin St. Francis, San Francisco, CA.

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About White Ops
White Ops is the leading provider of cyber security services for the detection and prevention of advanced bot and malware fraud, protecting the entire digital advertising ecosystem and enterprise organizations across the globe. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals -- an economic strategy that will eventually eradicate this type of fraud.

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