SOURCE: White Ops

White Ops

June 21, 2016 09:02 ET

White Ops CEO Michael Tiffany to Address Data Analytics and ROI During Cannes Lions 2016

NEW YORK, NY--(Marketwired - Jun 21, 2016) - White Ops, the leader in Sophisticated Invalid Traffic (SIVT) detection for digital advertising, today announced that Co-Founder and CEO Michael Tiffany will be presenting to the Cannes Social Media Academy during Cannes Lions, which is set to take place June 20 - 24, 2016 at Palais des Festivals in Cannes, France.

Cannes Social Media Academy: Drive Deeper Engagement Through Social Media

  • Presentation Topic: Data Analytics & Measuring ROI -- The What/How/Why of measurement
  • Attendees will learn how to measure success against campaign objectives; identify opportunities with data to inform creative and strategic decision making by reducing non-human engagement.
  • Presenter: Michael Tiffany
  • When: June 22, 2016 at 9:30 - 10:30 a.m. CEST
  • Where: Palais des Festivals, Cannes, France

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About White Ops
White Ops is the leading provider of advanced cybersecurity detection and prevention services, protecting the digital advertising ecosystem and enterprise businesses against bot and malware fraud. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cybercriminals -- an economic strategy that will eventually eradicate this type of fraud. White Ops was recently appointed to the board of W3C.

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