NEW YORK, NY--(Marketwired - Jul 11, 2016) - White Ops, the leader in sophisticated invalid traffic detection and prevention, today announced the promotion of Caitlin Borgman to Executive Vice President of Global Sales. Elevated from her position as White Ops' Senior Vice President of Regional Sales, Borgman has more than 15 years of deep sales experience across traditional and digital media, and a track record for aggressive sales growth and proven team development. In her new role, Borgman will further develop and spearhead all of White Ops' rapidly growing worldwide sales initiatives across brand, agency, publisher and ad tech platform clients.
Borgman's experience spans multiple digital media disciplines, including: programmatic, enterprise, cross platform media, search, customized content, social, and digital product development. Prior to joining White Ops, Borgman served as director of strategic accounts at media buying platform innovator RadiumOne, where she was the executive sponsor and senior sales lead on select Fortune 200 and strategic accounts. Previously, she served as senior sales director at audience technology provider, YuMe where she developed and successfully executed strategy to grow the company's mid-Atlantic and southeast advertising sales revenue far beyond industry averages. She also served as account director at Yahoo, which during that time was named by the Interactive Advertising Bureau (IAB)-Jack Myers survey as one of the top five percent of digital sellers in industry based on client and agency responses.
"The digital advertising industry is at a critical crossroads," said Eddie Schwartz, President and COO at White Ops. "We have moved beyond calls for transparency to specific requirements for action to reduce fraud and improve the impact and reach of marketing spend. The Media Ratings Council establishing and awarding the first official accreditation for detecting sophisticated invalid traffic is a watershed moment, and for White Ops, a validation of our mission and our leadership. It's leaders such as Caitlin who have helped propel us to this point and who will enable us to accelerate and scale to capitalize on this opportunity."
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About White Ops
White Ops is a pioneer in cybersecurity services for the detection and prevention of sophisticated online fraud. Using a deterministic, event-level, evidence-based detection approach, White Ops distinguishes fraudulent and malicious behavior from legitimate behavior on a user's device within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems, and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes online fraud unprofitable and unsustainable for the cyber-criminals -- an economic strategy that will eventually eradicate this type of fraud. Please visit www.whiteops.com to learn more.