SOURCE: White Ops

White Ops

May 25, 2016 09:02 ET

White Ops Promotes Industry Veteran Adam Morgenlender to Vice President of Product Management

NEW YORK, NY--(Marketwired - May 25, 2016) - White Ops, a pioneer in sophisticated invalid traffic detection and prevention, today announced the promotion of Adam Morgenlender, a tech industry veteran, to Vice President of Product Management. His expanded role will give him stewardship of the entire White Ops' product portfolio for the advertising technology industry.

"Since bringing Adam on board last year, he quickly established himself as invaluable not only for his technical and management capabilities, but for his strategic leadership," said Eddie Schwartz, President and COO at White Ops. "The digital advertising market continues to be assailed by the agility and persistence of cybercriminals and their ability to siphon ad dollars at alarming rates. This reality has created a massive demand for White Ops' cyber security based products, and Adam's ability to bridge the digital advertising and security technology markets made the expansion of his role a foregone conclusion."

Morgenlender's career has spanned a mix of product, strategy and consulting roles across multiple industries. Prior to White Ops, he was Group Product Manager at Twitter, leading all product development for the MoPub Marketplace (acquired by Twitter) and its more than 150 customers. He also spearheaded product strategy and development for appssavvy, a mobile-focused ad network. Prior to joining the tech industry, Adam held various strategy and consulting roles at Strategy& (formerly Booz & Company), Citi and Capgemini, working across financial services, CPG and media sectors. Adam graduated from Cornell University with a BS in electrical and computer engineering and holds an MBA from Columbia Business School.

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About White Ops
 
White Ops is the leading provider of advanced services for the detection and prevention of sophisticated bot and malware fraud, protecting the entire digital advertising ecosystem and enterprise organizations across the globe. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cybercriminals -- an economic strategy that will eventually eradicate this type of fraud.

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