SOURCE: White Ops

White Ops

White Ops

February 04, 2014 09:02 ET

White Ops Selected as Finalist for RSA® Conference's Annual Innovation Sandbox

White Ops Recognized for Eradicating Botnet Fraud Across the Online Ecosystem

NEW YORK, NY--(Marketwired - Feb 4, 2014) - White Ops, a pioneer in online fraud detection, today announced that it has been named one of ten finalists for RSA® Conference's 2014 Innovation Sandbox program. On Monday, February 24, White Ops will have the opportunity to demonstrate its unique security solution to the Innovation Sandbox panel of judges for a chance to be named "Most Innovative Company at RSA Conference 2014."

Innovation Sandbox promotes new approaches to technology, provides advice and counsel for entrepreneurs and exposes the RSA Conference community to venture capitalists, industry experts, senior level business practitioners and thought leaders.

"Being named to the top ten is an indicator of great things to come for our Innovation Sandbox finalists," said Alex Bender, General Manager of RSA Conference. "Past winners and finalists have validated this honor through growth, acquisitions and funding. We expect similar results for the 2014 group and look forward to watching these organizations continue to succeed for years to come."

White Ops has created a new and highly sophisticated anti-fraud security solution that works across the spectrum of online business, including Enterprise systems, e-commerce, finance and Big Data companies, and the entire advertising ecosystem, from the smallest brand agency to the largest exchange. The proprietary technology uses signals intelligence and side channel analysis techniques -- methodologies developed for and adapted from the fields of cryptography and advanced network security -- to distinguish a bot from a human during each individual browser session, and categorize it, even if the bot is behaving in a way never before seen. White Ops deterministically detects, classifies and intercepts bots and malware in real time at web scale.

The key to the company's fraud prevention is its Detection Tag (i.e., JavaScript snippet) and the technology behind it. The Detection Tag is placed within a specific element (in an ad, on a site or at the network level), where it then delivers actionable data that is used to analyze several hundred variables in 50 milliseconds or less -- fast enough to detect a bot or bit of malware before it initiates a session with the target. 

"It's estimated that one in ten computers is infected with a virus or malware and the problem may be far worse, as traditional malware detection consistently proves to be behind the curve by applying fixes instead of proactively detecting immediate and individual threats," said Michael Tiffany, Co-Founder and CEO at White Ops. "White Ops has taken a distinctly different approach, and we're really excited to have Chief Scientist Dan Kaminsky share how White Ops is shaking up the security industry and pulling the rug from under the cybercriminals by closing one of their major profitability ports."

The "Most Innovative Company at RSA Conference 2014" winner will be determined at the conclusion of Innovation Sandbox, after each finalist gives a short presentation to a panel of judges that includes: Asheen Chandna, Partner at Greylock Partners; Gerhard Eschelbeck, Chief Technology Officer and Senior Vice President of Sophos; Alastair Goldfisher, Editor of Venture Capital Journal; George Hoyem, Investment Partner at In-Q-Tel; Paul Kocher, President of Cryptography Research and Katie Moussouris, Senior Security Strategist Lead at Microsoft.

Additional information about the "Most Innovative Company at RSA Conference 2014" contest and Innovation Sandbox program can be found at: www.rsaconference.com/TheSandbox

About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and Enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, Enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it3/4an economic strategy that will eventually eradicate this type of fraud. On the Web at www.whiteops.com.

About RSA Conference
RSA Conference helps drive the global information security agenda with annual events in the U.S., Europe, and Asia. Since 1991, RSA Conference consistently attracts the best and brightest in the field, creating opportunities to learn about information security's most important issues through face-to-face and online interactions with peers, luminaries and emerging and established companies. As information security professionals work to stay ahead of ever-changing security threats and trends, they turn to RSA Conference for a 360-degree view of the industry. RSA Conference seeks to arm participants with the knowledge they need to remain at the forefront of the information security business. More information on events, online programming and the most up-to-date news pertaining to the information security industry can be found at www.rsaconference.com.

RSA and the RSA Conference logo is either a registered trademark or trademark of EMC Corporation in the United States and/or other countries. All other products and/or services referenced are trademarks of their respective companies.

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