WHITECOAT Strategies

WHITECOAT Strategies

August 12, 2009 08:00 ET

WHITECOAT Strategies and Comprendia Sign Strategic Partnership Agreement to Better Target Key Opinion Leaders, Patients, and Advocates

First-Ever Scientifically Savvy Marketing Alliance Will Help Biotechnology and Life Science Organizations Leverage Integrated Social Media, Video, and Strategic PR Campaigns

WASHINGTON, DC and SAN DIEGO, CA--(Marketwire - August 12, 2009) - WHITECOAT Strategies, a public relations firm specializing in the use of new media and online video for clients with innovative science, and Comprendia, leaders in marketing and social media for life sciences businesses and organizations, have agreed to a strategic partnership, officials from both companies announced today. The agreement will result in enhanced services for clients of both organizations and a cross-marketing alliance.

"Comprendia and WHITECOAT Strategies are two of the fastest growing consulting firms in the life science space," said David Welch, CEO, WHITECOAT Strategies. "By working together, we are confident that our growth will continue to outpace that of our competitors."

According to an internal analysis conducted by the Companies, life science organizations have not embraced social networking and web 2.0 capabilities. Only about one percent of these organizations have blogs or participate in social networking platforms such as Facebook. Scientific and patient interests together represent a significant opportunity for increasing understanding of the research and treatments that are needed desperately to address diseases such as HIV/AIDS, influenza, cancer, and numerous others. The WHITECOAT-Comprendia team believes that the synergistic use of social media and video, along with public relations expertise to send a unified message, is needed to bring the industries forward into the digital age.

"By partnering with WHITECOAT Strategies, our clients and future clients will be well served with some of the most innovative thinkers in the business," said Mary Canady, Ph.D., Founder, Comprendia, LLC. "WHITECOAT Strategies understands that the vehicles for changing minds are completely different today than they were just five years ago. Together, we are reinventing public relations through the use of digital age campaigns that work faster and for less money in the long run."

"We could not be more pleased with Mary Canady and her insight into social media and online communities for those who are working on solutions to some of life's most devastating diseases," said David Sheon, President, WHITECOAT Strategies. "We know our clients will see an immediate impact from this agreement through enhanced online strategies."

About Comprendia, LLC

Comprendia is one of the leading online strategy companies in the life science space. Led by founder Mary Canady, Ph.D., Comprendia offers a unique blend of scientific and marketing expertise. Mary has a Ph.D. in Biochemistry and has 20 years of experience in biotechnology, equally divided between research and marketing/business development.

Dr. Canady's command of social media and her blog, "Biotechnology Marketing 101," have earned her a reputation as a leader in social media for biotechnology organizations. Realizing the need for more communication among local scientists, Comprendia founded the San Diego Biotechnology Network, which aims to foster innovation and community visibility for the industry. The group grew quickly, combining social networking and face-to-face events that highlight local companies and issues. Events such as the 'Transformation of the Biotech Business Model' meeting will feature a highly interactive discussion with local thought leaders in green technology, translational research, and drug development.

Comprendia, LLC is dedicated to the marketing and business development needs of biotechnology companies. The San Diego-based firm offers strategic and tactical marketing solutions designed to help our clients meet revenue goals and establish strategies for long term growth. Comprendia is uniquely positioned with Ph.D.-level insights in life sciences, biotechnology, and drug discovery, and has hands-on experience conducting business in these areas. Comprendia specializes in marketing strategies, product analysis/development, marketing materials, scientific content, and social media.

About WHITECOAT Strategies, LLC

Based in Washington, D.C., WHITECOAT Strategies creates award winning strategic public relations campaigns to inform and educate key opinion leaders, physicians, and patients on behalf of biotechnology and pharmaceutical companies or non-profits in human health care. WHITECOAT is one of only a handful of agencies with full in-house video production services, which it uses to educate and change outcomes faster. The firm is changing the way organizations educate key audiences, such as patients, investors, and the medical community, about advances in science.

WHITECOAT Strategies, LLC was founded in 2007 through the merger of a boutique PR firm that specialized in helping clients in the food and drug arenas, and a high quality video production company that helped explain complex science developments for similar clients. WHITECOAT Strategies includes staff who have been awarded the Silver Anvil from the Public Relations Society of America and several national awards for excellence in science filmmaking.

Clients include the American Chemical Society, the Aeras Global TB Vaccine Foundation, the Biotechnology Industry Organization, Bionor Immuno, Biota Holdings, Ceres, Chemical Abstracts Service, CureSearch, HemoBioTech, Immunotech Labs, Prescription for Hope, Project Hope, Marshall Edwards, Inc., and Novogen Limited.

Contact Information


    David Sheon
    202 547-2880

    Mary Canady, Ph.D.
    858 922-6640