SOURCE: WhiteFence


March 15, 2010 09:03 ET

WhiteFence Names Bob Harris Chief Executive Officer

Former President of LendingTree Exchange Brings Leadership Experience and Marketing Expertise to New Role

HOUSTON, TX--(Marketwire - March 15, 2010) -  WhiteFence, the nation's leading online comparison shopping marketplace for essential home services, today announced Bob Harris as chief executive officer. Harris will be responsible for the company's vision and overall business strategy.

Harris joins WhiteFence from LendingTree, where he has worked since June 2000, most recently as president of the core LendingTree Exchange business. Prior to that role, he served as president and chief operating officer of LendingTree and chief marketing officer. Through his efforts, LendingTree established itself as the nation's leading online lending exchange, serving over 25 million consumers since its inception. Under his leadership, LendingTree achieved more than 80 percent brand awareness and became known nationally through its tagline: When Banks Compete, You Win.

"WhiteFence is well positioned to become a true consumer advocate in the home utilities space by providing an exceptional customer experience to those seeking the best deals on home services," said Bob Harris. "I am excited to join the team in building the WhiteFence brand, developing key partnerships and expanding the current footprint."

Prior to joining LendingTree, Harris served as managing director of consumer marketing for The Coca-Cola Company and worked at McCormick & Company, where he was responsible for leading brand marketing, new products and sales initiatives within the U.S. Consumer Products Group.

"We are thrilled to have Bob join WhiteFence," said Kamal Advani, ICG managing director and WhiteFence Board member. "Bob has proven himself to be a strong leader throughout his career with an impressive track record in the consumer services space. We look forward to benefiting from his experience as an innovator, a marketer and an operator, and believe WhiteFence will demonstrate strong growth under his leadership."

Harris received his Bachelor of Science in Commerce from the University of Virginia and an MBA from the University of North Carolina at Chapel Hill.

About WhiteFence
WhiteFence is the leading one-stop comparison shopping marketplace that helps consumers compare and order essential home services such as phone, cable and satellite TV, high-speed Internet, electricity, gas, change of address, newspapers, insurance and banking. WhiteFence's proprietary transaction engine makes it easy for the more than 20 million U.S. households that move annually, as well as all consumers looking to switch services, to find the best deals and conveniently set up their home services in minutes. WhiteFence is an Internet Capital Group (NASDAQ: ICGE) partner company.

WhiteFence is headquartered in Houston, Texas. For more information, please visit

About Internet Capital Group
Internet Capital Group ( acquires and builds Internet software companies that drive business productivity and reduce transaction costs between firms. Founded in 1996, ICG devotes its expertise and capital to maximizing the success of these platform companies that are delivering on-demand software and service applications to customers worldwide.

Safe Harbor Statement under Private Securities Litigation Reform Act of 1995
The statements contained in this press release that are not historical facts are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future performance of our partner companies, acquisitions or dispositions of interests in partner companies, the effect of economic conditions generally, capital spending by customers and development of the e-commerce and information technology markets, and uncertainties detailed in the Company's filings with the Securities and Exchange Commission. These and other factors may cause actual results to differ materially from those projected.

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