WhiteFox Ventures Inc. Acquires the Majority Equity Interest in Breathe ECig Corp; Company Announces New Executive Management Team

NEW YORK, NY--(Marketwired - Apr 5, 2016) - Breathe Ecig Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), a U.S. based publicly traded company, today announced that WhiteFox Ventures Inc. ("WhiteFox") has acquired the majority controlling interest in the Company via a merger and acquisition agreement executed between the two companies. 

As part of this merger, the Company has announced the appointment of a new executive management team, effective immediately. The Company has appointed Mr. Shinsuke Nakano to the positions of Chairman of the Board ("Chairman") and Chief Executive Officer ("CEO"); and the Company appointed Mr. Takehiro Abe to the positions of Chief Operating Officer ("COO") and Director ("Board Member"). The outgoing CEO, Mr. Seth M. Shaw, continues to serve the Company as its Interim Chief Financial Officer ("Interim CFO") and as a Director.

Mr. Seth M. Shaw expressed, "The Company is thrilled to have appointed two accomplished and successful executives to run the business moving forward. WhiteFox has created a compelling business model that has the potential to grow both rapidly and profitably. I look forward to building a successful future with both Mr. Nakano and Mr. Abe."

Commenting on his appointment as CEO, Mr. Shinsuke Nakano stated, "Our team is pleased to have reached terms to create a valuable future business for shareholders of Breathe ECig Corp. We look forward to continuing to work with Mr. Shaw and demonstrating the exciting value proposition brought to the table by WhiteFox Ventures." 

Mr. Shinsuke Nakano, age 33

Originally from Sapporo, Japan, Mr. Nakano is now based in Tokyo. In 2008, he founded AXS Company, Ltd., a successful and profitable company dedicated to the production of infomercials and TV programs. Thereafter, Mr. Nakano focused on venture capital, particularly on negotiating and structuring for funding of public and private companies. Most of the public companies he has supported and/or invested in the past have traded on the OTCQB and NASDAQ. Mr. Nakano has taken an active lead on many of his investments, including managerial aspects including financial strategies, investor relations, marketing and comprehensive business development and support.

Mr. Nakano founded White Fox, Co. Ltd. in Japan and launched the Alternative Wall Street Academy ("AWA") in September, 2015, which is a school designed to instruct students in the fundamentals of successful portfolio development. AWA currently holds seminars in nine cities in Japan. Mr. Nakano is determined to expand his academy business throughout Asia with special focus on the Chinese, Hong Kong, South Korean and Taiwanese markets. As part of Mr. Nakano's vision of international expansion, he is confident that the merger with Breathe Ecig Corp will expedite his current business plans as well as bring significant value to the current shareholders.

Takehiro Abe, age 33

Mr. Abe obtained a Master of Engineering Degree from Nagoya University in 2007, specializing in micro-nano systems. His first employment upon graduation was as a system engineer at Hitachi, Ltd. In 2009, he left Hitachi and started his independent practice as a financial planner. He was ranked globally for weekly performance in the sales of foreign insurance products.

Currently, as the president of LDSQUARE Co., Ltd., Mr. Abe provides institutional financial consulting and services. He also identifies suitable investment opportunities on both domestic and overseas emerging markets. Mr. Abe will be responsible for the day-to-day operations as well as administrative responsibilities running WhiteFox.

DISCLAIMER -- Caution Concerning Forward Looking Statements

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "hopefully," "attempt," "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely on these forward-looking statements.

Information for the Educated Investor

For further information regarding these and other risks related to Breathe eCigs business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commission, available at http://www.sec.gov.