SOURCE: WhitePages


August 25, 2011 11:00 ET

WhitePages Fights Call Spam by Unmasking Telemarketers, Debt Collectors and Scammers

New Reverse Phone Lookup iPhone App Offers Caller ID for 600 Million Landline and Cell Phone Numbers

SEATTLE, WA--(Marketwire - Aug 25, 2011) - Telemarketers, debt collectors and scammers should take note that their identities are no longer confidential to iPhone users with the launch of the new Reverse Phone Lookup iPhone app from WhitePages ( The new app can quickly identify 600 million U.S. landline, cell phone and other hard to find numbers, including free unlimited reverse phone lookups against WhitePages' trusted database of more than 200 million U.S. landline numbers for people and businesses. In addition to putting a name to most unknown calls, the new app also automatically displays Call Spam™ alerts for unsolicited callers that are likely telemarketers, debt collectors or scammers.

"While Federal Communications Commission (FCC) regulations prohibit telemarketers from using automated dialers to call mobile phone numbers, it is not illegal for telemarketers, debt collectors or scammers to call mobile phones," said Bret Moore, general manager of mobile products at WhitePages. "We offer consumers the most authoritative and complete mobile and web collection of caller ID solutions so they can quickly identify unsolicited or unwanted calls and not waste their valuable time answering Call Spam."

Ending Call Spam -- How the WhitePages Reverse Phone Lookup iPhone App Works
To use the free app, users simply view their recent call list and copy and paste or type any unidentified number directly into the app. If the unknown number is in WhitePages' database, the app will immediately return the name associated with the number and display the corresponding address if available. The free app also offers the ability to call the number, send a text and the ability to save the name and number directly into iPhone contact lists. Users receive free Call Spam Alerts when WhitePages identifies a number as a possible telemarketer or otherwise unsolicited call, which users can then easily add to a Spam list that immediately identifies the unsolicited call if it comes in again.

If a number can't be identified for free, users can use the Reverse Phone Premium Search capability to identify practically any unknown cell phone number, ever changing telemarketing numbers, and numbers not listed in WhitePages' public database. WhitePages Premium search is $1.99 per successful lookup. The WhitePages Reverse Phone Lookup app is available immediately in the iTunes store.

About WhitePages
WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 30 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, only WhitePages offers consumers one-click access to more than 200 million adults, also providing them with the ability to edit and control their own listings. The company's suite of mobile products includes a top-50 mobile website and popular iPhone, Android, BlackBerry, webOS and Windows applications that have been downloaded more than 11 million times.

For more information, please visit or check out the WhitePages blog at

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