SEATTLE, WA--(Marketwire - Nov 14, 2012) - According to a recent online Harris Interactive Study commissioned by WhitePages in October 2012, only 12 percent of Americans who use Facebook list their complete mailing address information within their profile, making it next to impossible to use Facebook as a starting place to organize holiday and other friend mailing lists. To help fill this void just in time for the holiday card season, WhitePages (www.whitepages.com) today announced the launch of WhitePages Mailer, a new free solution that seamlessly connects Facebook to WhitePages' comprehensive database of 200 million people to quickly compile addresses for most Facebook "friends." Using Mailer, addresses for Facebook friends can be easily exported into a spreadsheet or printed on Avery mailing labels to be used for holiday cards, invitations, announcements, thank you cards and more and are immediately accessible anywhere through the Facebook App Center and via the web or on any mobile device at whitepages.com/mailer.
"While Facebook is perhaps the best iteration of the modern day rolodex, contact information like home addresses are noticeably absent from user profiles," said Jason Milstead, general manager, WhitePages. "WhitePages Mailer combines the reach of Facebook with the power of WhitePages' people data to create a product that accelerates the painstaking process of collecting addresses for friends when you need to send them a card, gift or to simply get directions to their homes."
Personal Touch Still Matters, But Addresses Are Hard to Compile and Organize
According to the survey results, more than 80 percent of Americans prefer the personal touch of sending traditional communications like holiday cards, birthday cards, wedding invitations and thank you cards through the mail, which helps explain why more than seven billion invitations, announcements and cards are mailed annually according to the American Greeting Card Association. However, compiling addresses for friends, colleagues and family members can be a tedious process that usually involves a number of retrieval methods that according to the survey includes phone calls, emails, text messages, and social network posts among other methods. The study also found that once these addresses are retrieved, people tend to store them in many different places -- the majority on phones, in paper address books and in email accounts -- which can make retrieval difficult, especially when trying to mail multiple items.
New Way to Obtain Addresses, Organize Them and Print Mailing Labels
With a few simple clicks, Mailer aims to eliminate the tedious acts of manually collecting mailing addresses for most friends, family and colleagues on Facebook. Mailer users can easily organize hundreds of addresses for designated friends, including organizing the data into groups that mirror how friends are segmented in Facebook (i.e. close friends, acquaintances, people I care about, etc.) or into customized group. Mailer also offers the ability for users to easily share compiled contact information with their Facebook friends so that they can validate and correct their own information if and when it changes. Addresses saved in Mailer are automatically updated in real-time when friends move and WhitePages' data is refreshed.
People not on Facebook can also use Mailer to compile address information for important contacts by searching for addresses directly on WhitePages.com and then saving the results within the product.
Watch the video to see how it works.
This survey was conducted online within the United States by Harris Interactive on behalf of WhitePages from October 18-22, 2012 among 2,082 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Liz Powell at firstname.lastname@example.org.
WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 40 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, only WhitePages offers consumers one-click access to more than 200 million adults, also providing them with the ability to edit and control their own listings. The company's suite of mobile products includes a top-50 mobile website and popular Android, iPhone, BlackBerry, webOS and Windows 7 applications with over 9 million active monthly users.
For more information, please visit www.whitepages.com or check out the WhitePages blog at blog.whitepages.com.
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