SOURCE: WhitePages


September 16, 2009 08:00 ET

WhitePages Mobile Audience Surpasses 2 Million

Strong User Engagement and Repeat Usage Place WhitePages Mobile in Top 10 iPhone Reference Category for Over 1 Year

SEATTLE, WA--(Marketwire - September 16, 2009) - Showing a growing need for people to navigate contact information and connect with friends and businesses on the go, today WhitePages ( announced that it has surpassed an audience reach of over two million mobile users through its popular iPhone, Android, BlackBerry, SMS Text Messaging, and mobile offerings. With popular features like caller identification and reverse phone lookup, click to call, GPS-aware directory services and directions, WhitePages mobile applications are achieving significant adoption.

"Our WhitePages Mobile for iPhone application has demonstrated tremendous endurance as a Top 10 free reference iPhone application for over 13 consecutive months," said Kevin Nakao, vice president, monetization and mobile. "More importantly, we have seen an increase in repeat user engagement. Every new iPhone update we release has received a higher uptake rate, with our last upgrade getting over 60 percent of customers who have downloaded our application to update."

MediaPost reported that according to a report released by Gartner titled Mobile Advertising Grows Quietly, "the embrace of smartphones -- especially the iPhone -- coupled with a rise in flat-rate data plan pricing, signals that a fundamental change is underway in how consumers interact with high-end devices." WhitePages expects to capitalize on this change by making mobile phones a more powerful contact and communication device.

The growing adoption and repeat usage of WhitePages mobile applications is based on the ability to make it easy to connect with people and businesses with confidence. With accurate contact information for over 90 percent of U.S. adults, WhitePages website and mobile applications continue to grow in popularity and make outdated white pages paper phone books irrelevant.

Nakao continued, "We can do everything the printed white page does and so much more, giving users access to hundreds of millions of contacts right in their pocket, and providing features like reverse phone search to help you identify unknown callers, which would be almost impossible with the print version."

WhitePages mobile directory services offer the following "on the go" benefits:

--  Largest and most trusted online and mobile directory: Immediate mobile
    access to the most comprehensive source of people and business phone
    numbers and addresses. WhitePages database includes free access to contact
    information for over 200 million people, including 38 million professional
    work listings and 13 million businesses.
--  Powerful Caller ID: Identify unknown callers with a database of over
    600 million mobile and landline numbers for Reverse Phone Lookup or Real-
    time Caller ID on Android. In addition, a simple text to "LOOKUP" instantly
    matches any unrecognized incoming call or text message
--  Easy to Connect: Once you find or identify the information on a person
    or business, you can easily save to iPhone or Android contacts and use the
    device GPS and Mapping to navigate and find the contact.

About WhitePages

As the largest and most trusted online directory, WhitePages offers a suite of free mobile and Internet services that makes it easy for people to find and immediately connect with anyone in the U.S. Only WhitePages offers one-click access to more than 200 million adults and powers more than 2 billion searches on over 1,300 partner sites including, AOL, United States Postal Service, and MSN. For more information, please visit or check out the WhitePages blog at

WhitePages and their respective logos are trademarks, registered trademarks, or service marks of WhitePages. Other products and company names mentioned are the trademarks of their respective owners.

Contact Information

  • Media Contacts:
    Deanna Leung Madden
    Buzz Builders for WhitePages
    Email Contact

    Michele Mehl
    Buzz Builders for WhitePages
    Email Contact