SOURCE: WhitePages


August 19, 2014 08:00 ET

Whitepages PRO Joins Twilio Partner Program

Integration With Twilio Improves Identity Verification Though Enhanced Caller ID, Reduced Call Handling Times and Personalization

SEATTLE, WA and SAN FRANCISCO, CA--(Marketwired - Aug 19, 2014) - Whitepages, the leading provider of contact information for people and businesses in the U.S., today announced its enterprise division, Whitepages PRO, has become a Twilio Technology Partner. When integrated with Twilio's suite of products, Whitepages PRO can help to improve call center performance through reduced call handling times and personalization, and, as a result, customer satisfaction. In addition, marketers can leverage the combination of Twilio's call-tracking capability and Whitepages' largest and most accurate database of consumer contact information to better segment existing and prospective customers.

Whitepages PRO provides businesses access to Whitepages' intelligent contact data for a 360-degree view of their customers to improve call center efficiencies, validate online identities to predict and prevent fraud, and enrich contact records to strengthen customer interactions. Whitepages PRO provides businesses with the ability to match mobile phone numbers with detailed street information, which is important in identifying incoming callers in order to personalize calls and shorten call processing time within call center operations. In addition, the data helps reduce keystroke errors in data entry, which can strengthen customer and agent satisfaction.

"Call center operators and marketers are always looking for accurate data that can help improve operations, and with Twilio, we will be able to offer more companies access to that data so they can do just that," said Kushal Shah, API Product Manager, Whitepages PRO. "We have built APIs on top of our Contact Graph to give companies the critical insight to confirm identities, which allows for better customer interactions, either through shortened call times or even personalized messaging. By integrating our data with Twilio, we will continue to help call centers improve operations and marketers enrich legitimate leads."

Twilio modernizes communications by bringing it into the realm of software and the cloud. Twilio takes all the telecommunications infrastructure and virtualizes it thereby turning a massive potential capex cost into an easily controlled operating expense where you pay for only the minutes and messages you need. Twilio also enables developers and businesses to build the communication solution that meets their specific needs. This coupled with an integration with Whitepages Pro Graph APIs, allows further query of information from incoming numbers, such as the caller's name and location. This helps data centers improve data entry accuracy and decrease call handle times.

"We are happy that businesses of all sizes can leverage the combination of Whitepages Pro and their extensive database of more than 300 million phone numbers, along with Twilio to improve call center performance. This combination provides unique data points valuable to caller identification, enhancing customer satisfaction and improving marketing operations," said Rob Brewster, vice president channel sales, Twilio.

To learn more about Whitepages PRO, visit

About Whitepages
Whitepages is the leading source for contact information in North America and is at the forefront of developing services that help people find, understand and verify personal and business identities in an ever-changing digital world. Whitepages is committed to empowering users with control, safeguarding the accuracy and authenticity of digital identities, and advancing transparency. With over 50 million unique monthly users, Whitepages offers access to more than 200 million personal identities and provides users with the ability to control their own. Whitepages also operates Whitepages PRO, an API and web-based service, which helps businesses verify the identities of their customers. To learn more, visit