SOURCE: Omniture

April 13, 2007 09:00 ET

WhitePages.com Selects Omniture to Drive a Targeted Search Marketing Strategy

Omniture SearchCenter™ Optimizes Keywords for the Highest Return on Actual Business Performance

OREM, UT -- (MARKET WIRE) -- April 13, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that WhitePages.com, a top 40 Internet property (according to comScore Media Metrix) and a leading online provider of people search, has selected Omniture to enhance and automate their search engine marketing (SEM) activities. Leveraging Omniture SearchCenter™ to manage and measure the performance of over half a million keywords, WhitePages.com better understands which search terms drive the highest quality traffic to their Web site -- enabling the company to optimize keyword bidding strategies and marketing spend in real time.

"WhitePages.com experiences extremely high levels of traffic -- averaging more than 100 million lookups per month -- so it is critical to understand which keywords are driving the most visitors to our site in order to optimize our advertising strategy," said Daryl Joslin, director of marketing at WhitePages.com. "Because it is based on a Web analytics platform, SearchCenter allows us to understand the impact our natural search terms have on driving visitor traffic in conjunction with our paid keywords. Understanding the individual and collective impact of both natural and paid search traffic helps us ensure our search marketing strategies are on target."

In addition to enhancing the company's SEM activities, Omniture also provides WhitePages.com with insight into online trends and visitor behavior. Because WhitePages.com focuses on page views rather than commerce activity, visitor retention -- the more searches that are performed by each visitor and the more features a visitor uses on the Web site -- is critical to the company's success. With Omniture, WhitePages.com can now measure new and repeat visitor activity to identify trends that allow the company to make site adjustments in real time, such as tweaking path navigations, clarifying page content, or maximizing ad placement.

"Omniture solutions provide companies like WhitePages.com with the ability to optimize every customer interaction," said Gail Ennis, senior vice president of marketing at Omniture. "This process starts with the keywords that drive customers to your site and extends through the experience they have once they arrive."

About WhitePages.com

WhitePages.com, Inc., a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The Company's network of sites includes WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including MSN, Superpages.com, YellowPages.com and the Yellow Pages Group in Canada. The company also provides wireless access to users of web-enabled mobile devices.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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