Whittard of Chelsea

March 26, 2013 07:00 ET

Whittard of Chelsea Launches an Exclusive Tea Set to Bring A Sense of Sartorial British Elegance Back to the Art of Tea Drinking

LONDON, UNITED KINGDOM--(Marketwire - March 26, 2013) -

Editors Note: There is a photo associated with this press release.

Whittard of Chelsea, producers of traditional fine tea, coffee and hot chocolate since 1886, announce the launch of an exquisite range of blue chintz fine bone china cups, saucers, mugs and teapots.

The British institution of tea drinking is being brought up to date with this twist on a perennial classic; each item being adorned with a delicate bloom and lace pattern.

Working as a stand-alone piece of hand finished excellence, or as part of the perfect set, these items will serve as fine accompaniments to Whittard of Chelsea's unique range of tea, coffee and hot chocolate. Mix and match the items to create your own unique tea set.

Whittard of Chelsea are firm in the belief that the serving and preparation process are integral parts to the tea and coffee drinking experience and apply the same rigor and determination in the search for excellent pottery as they do for the perfect cup of tea.

Following a process that was discovered in the 18th Century, the clay that forms the basis of what will become a beautiful Blue Chintz piece goes through a rigorous process of firing (subjecting the items to heat of up to and exceeding 1240c) and re-firing in one of Britain's renowned potteries in Stoke, England. It is during this process that the Fine Bone China gains its translucence and durability - fine bone china can last for hundreds of years. The china is then finished by hand and receives one final firing to create an item that holds the unmistakable look of a Whittard of Chelsea item, whilst remaining truly unique.

Visit Whittard of Chelsea online for the full catalogue:

http://www.whittard.com/china/china_by_design/chintz

Notes to editors:

1 Electronic images available on request via press@whittard.co.uk.

Whittard of Chelsea. Tea and Coffee Passion, Since 1886.

+44 (0) 1993 893715

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130325-Blue-Chintz_RANGE.jpg.

Contact Information

  • Jack Oakley
    +4420 7107 2365