Selfish Inc.

Selfish Inc.

January 15, 2015 08:17 ET

Who Says Being Selfish is a Bad Thing?

New Collaborative Social Media Platform Lets You Share Life's Moments With the People You Choose

TORONTO, ONTARIO--(Marketwired - Jan. 15, 2015) - Shirley Rivera has a lot of diverse interests - she's a superfan of Fluevog shoes, in particular - and she loves sharing everything she's up to on social media. But while many of her friends and family enjoy her varied posts, sometimes their interests diverge.

Luckily, Shirley's found a social networking tool that makes it easy to indulge her passion for shoe fashion with like-minded dressers, while her other connections can opt out of her frequent footwear posts. They can choose which of Shirley's ongoing interests they want to see on a regular basis - like her journey into improv performance, and her eye for capturing colorful scenes on the urban landscape.

This evolution in social sharing is called Selfish, a new interest-based platform that gives the user easy but powerful controls over who sees what. Today, Selfish launches its iPhone app in beta version in the Canadian store, with the Android version on the way.

"People love to share their important moments, the experiences that matter and the ongoing interests in their lives, but often that thread gets lost in today's timelines," says Moody Fayed, Cofounder and President of Selfish.

"We see a little of everything a person shares, interrupted by other topics, and other people, when what we really want is to see more of what interests us from the people we choose. That's why Selfish lets you tie together little moments into more enduring stories - stories that can last hours or years - and easily share them with as many or as few people as you wish."

What differentiates Selfish is that it allows you to capture and share on the go, with those moments automatically directed to the right places and people. Selfish also allows you to invite others to contribute to your stories, in public or private.

Download the app, or visit for more information, and to explore Selfish stories and people on the website.

About Selfish:

Selfish Inc. ( is a collaborative visual storytelling service headquartered in San Francisco, California. We help you and your favorite people capture personal projects, obsessions & adventures in ongoing stories you can all contribute to.

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