SOURCE: U-Be-Livin-Smart


April 25, 2013 09:45 ET

Whole Foods Market® Leads the Way in the Adoption of Nutrient-Dense Foods From U-Be-Livin-Smart

U-Be-Livin-Smart Launches Nutrient-Dense Muffin Product Line in United States

TORONTO--(Marketwired - Apr 25, 2013) - U-Be-Livin-Smart (UBLS), a new innovative provider of healthy, affordable nutrient-dense food products, today announced the launch of its "Karma"ffin product line in the U.S. market. The healthy muffin is the company's first nutrient-dense patent pending product and is now available in select Whole Foods Market® (NASDAQ: WFM) locations in Texas, Louisiana and Arkansas.

U-Be-Livin-Smart, a start-up launched in 2012, is dedicated to delivering the healthiest, best tasting, nutrient-dense products available. The company's "Karma"ffin products are wholesome nutrient-dense muffins that deliver seven grams of protein, one whole serving of fruits and vegetables, three grams of fiber and only 130 calories per muffin. The muffins are also gluten and nut free and contain no added oil, salt, sugar or preservatives. They are currently available in four delicious flavors: Apple Cinnamon with Chia seeds, Belgian Chocolate with Banana, Orange Cinnamon with Mango, and Smoothie Berry with Coconut.

"We share with Whole Foods Market the commitment to providing more healthful, nutrient-dense options for shoppers," said Tim Sinclair, co-founder, U-Be-Livin-Smart. "Our 'Karma'ffins offer a delicious and healthy alternative to what is currently on the shelves in many supermarkets, and we're thrilled to be partnering with Whole Foods Market to make them available to the health-conscious American consumer."

"Karma"ffins are now available in select Whole Food Market locations in Texas (Austin, San Antonio, Houston, Dallas), Louisiana (Baton Rouge and New Orleans), and Arkansas (Little Rock) and can be found in the frozen bakery aisle. Promotional pricing will be in effect at these shops April 17th - May 1st.

Nutrient Dense
The Aggregate Nutrient Density Index (ANDI) is a score assigned to whole foods that contain the highest nutrients per calorie by analyzing the many nutrients in a food product. Eating a nutrient rich diet is beneficial in many ways and can help reduce the risk of heart disease, diabetes and cancer. U-Be-Livin-Smart utilizes a patent-pending process to protect the integrity of nutrients found in healthy foods while at the same time making the products with no additives or preservatives. Starting with ten pounds of raw ingredients, this process transforms them into one pound of delicious health food without losing any of the nutrient and micro-nutrient value. The process is patent pending due to the complexity of making these products without additives or preservatives while maintaining all the nutrient value of the non-processed ingredients.

U-Be-Livin-Smart produces healthy, great tasting, nutrient-dense foods and snacks. Founded by an experienced food industry team, U-Be-Livin-Smart is launching four affordable food lines in 2013, led by its flagship product "Karma"ffins. Focused on delicious muffins and other unique nutrient dense products with no additives or preservatives, U-Be-Livin-Smart also works diligently to fight hunger and undernourishment in communities throughout North America.

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