UFA Co-operative Limited

UFA Co-operative Limited

September 06, 2013 13:23 ET

Wholesale Sports Outdoor Outfitters Now Open in Prince George

PRINCE GEORGE, BRITISH COLUMBIA--(Marketwired - Sept. 6, 2013) -

Editors Note: There is a photo associated with this press release.

Hundreds of hunting and fishing enthusiasts were on hand Friday morning at the opening of the new Wholesale Sports Outdoor Outfitters (@wholesalesport) in Prince George, British Columbia. The store is the latest addition to the Wholesale Sports retail network in Western Canada, now making Wholesale Sports the largest outdoor outfitter retailer in Canada with twelve stores.

Known as British Columbia's Northern Capital, Prince George is a prime location for Wholesale Sports as it is a world renown for the hunting, fishing, hiking and camping opportunities.

"The reception we received this morning from the Prince George community was amazing, and we couldn't feel more welcome," said Glenn Bingley, Chief Operating Officer for Wholesale Sports. "Our prime focus at Wholesale Sports is to provide outdoor enthusiasts with the right gear and expertise, and it certainly seems like we're in the right place to do that. There is a definite energy in the air here and we're pleased to be able to bring a new depth and breadth of brands to Prince George."

Working hard to open at the beginning of hunting season, contractors, trades, employees, developers and city officials were pulling out all the stops to ensure the store was fully stocked and ready for the opening. "The eagerness of the Prince George residents inspired us," laughed Bingley. "We heard them loud and clear when they said they wanted us to be open in time for hunting season. I'm just glad we were able to deliver."

Speaking at the grand opening event was Prince George Mayor Shari Green. "Wholesale Sports' investment is testament to the economic confidence they have in the growth of Prince George and the region. Our City Administration and Council wholeheartedly supported this project and we look forward to Wholesale Sports being a part of the Prince George community and the downtown core for years to come."

The new 34,000 square foot store located in the downtown core in Redwood Plaza Square on Victoria Street will feature northern B.C.'s largest selection of hunting, fishing, camping and outdoor industry leading brands.

"The team here at the store is fired up and ready to start the adventure," said store Manager Jordan Allard. "The best part about working at Wholesale Sports is hearing the stories our customers share with us. Their adventures become our adventures and it's satisfying to make sure they have what they need for their trip.

"Come on in and get to know us," continued Allard. "We're as passionate about the outdoor lifestyle as you are."

Wholesale Sports Outdoor Outfitters is a wholly-owned subsidiary of Calgary-based, UFA Co-operative Limited. With 12 stores in western Canada, Wholesale Sports is a multi-channel retailer dedicated to the sportsmen and women who have a passion for hunting, camping and fishing and a love of the great outdoors. Our customers recognize WSS as the best place to purchase quality gear, get expert advice and share the obsession of being in the woods, on the water or on the trail.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130906-PrinceGeorgeopening800.jpg.

Contact Information

  • For media inquiries and interviews, please contact:
    Amanda Bates
    Director, Communications and Brand
    403-570-4169 or Mobile: 403-819-4462
    amanda.bates@ufa.com