SOURCE: Who's Your Daddy, Inc.

May 24, 2007 08:00 ET

Who's Your Daddy, Inc. Addresses International, Restaurant, Bar, Fast Food and Concession Markets

Introduces Industry Standard "Bag in the Box" and International 250ml/8.4 oz Packages

SAN DIEGO, CA -- (MARKET WIRE) -- May 24, 2007 -- Who's Your Daddy, Inc. (OTCBB: WYDY), a brand management company focused on the marketing, sales, production, and distribution of Who's Your Daddy® "King of Energy™" drinks, announced today the introduction of its products in "Bag in the Box" and 250ml/8.4 oz cans as additions to its line of "King of Energy™" Drinks.

"Bag in the Box," commonly referred to in the industry as "BIB," is an industry-standard container of concentrated formulated syrup that is mixed with carbonated water and typically utilized in over the counter soda dispensers and soda machines. The concentrated syrup and carbonated water combination is found in nightclubs, sports bars, music venues, restaurants, fast food chains, and nearly all concession outlets.

As a separate item designed to enhance its broader distribution appeal, the Company introduced its new industry standard 250ml/8.4 oz can, commonly utilized as a drink or bar mixer and the most prevalent package in the international markets. The 250ml/8.4 oz can is also the ideal product for the vending industry.

"Our new offering of The 'Bag in the Box' and the 250 ml/8.4 oz cans effectively doubles the number of outlets our current and future distributors can service by opening up nightclubs, restaurants, bars and countless other retail store outlets and on-premise venues," stated Dan Fleyshman, President of Who's Your Daddy, Inc. "The locations where the 'Bag in the Box' and the 250 ml/8.4 oz can are required are typically those locations where people tend to congregate and socialize with others. These are environments in which we want to make sure our brand is not only available but aggressively sought after with a definite market presence. As we head into the peak summer markets, we expect that the 'Bag in the Box' and the 250 ml/8.4 oz can will provide our distributors the opportunity to expand into new markets and sell more products."

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy™" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. Who's' Your Daddy, Inc. plans to use the edge, energy and humor behind the "Who's Your Daddy®" brand to expand its presence in the beverage market and beyond. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com)

This document contains "forward-looking statements" related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Contact Information

  • Contact:
    Who's Your Daddy, Inc.
    Dan Fleyshman
    President
    760-538-5470
    Email Contact