SOURCE: Who's Your Daddy, Inc.

May 25, 2007 08:00 ET

Who's Your Daddy, Inc. Signs Distribution Agreement With Seven-Up Bottling Co in Wisconsin

Currently 39 Distributors in 16 States to Distributing "King of Energy™" Drinks

SAN DIEGO, CA -- (MARKET WIRE) -- May 25, 2007 -- Who's Your Daddy, Inc. (OTCBB: WYDY), a brand management company focused on the marketing, sales, production, and distribution of Who's Your Daddy® "King of Energy™" drinks, announced today that Seven-Up Bottling Co. of Watertown, Inc. has signed on as the 39th distributor for the Company's line of "King of Energy" drinks.

Seven-Up Bottling Co. of Watertown will distribute "King of Energy" drinks in the immediate area outside of Milwaukee, Wisconsin, including Waukesha, Fondulac, Waupun and Jefferson Counties.

Milwaukee-Waukesha-West Allis is the 35th largest Metropolitan Statistical Area in the United States. The addition of Seven-Up of Watertown adds an anchor position in the Midwest for Who's Your Daddy to complement its existing distributors in the West and Southeast.

Joesph Conte, Vice President of Who's Your Daddy, said, "We are pleased to add Seven-Up of Watertown as our 39th distributor nationwide because they hit our strategic target of addressing the convenience store, bar, restaurant and vending segments of the energy drink market."

"Our ability to offer 16 ounce, 250ml/8.4 ounce and Bag in the Box ('BIB') packages is of great appeal to potential distributors to sell our King of Energy drinks to their full customer base, and Seven-Up of Watertown is but one example. Average temperatures for June, July and August in Wisconsin are hotter than those for San Diego and we expect to sell many cases into this market during these months and beyond."

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy™" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. Who's' Your Daddy, Inc. plans to use the edge, energy and humor behind the "Who's Your Daddy®" brand to expand its presence in the beverage market and beyond. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to www.whosyourdaddyinc.com; www.kingofenergy.com

This document contains "forward-looking statements" related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Contact Information

  • Contact:
    Who's Your Daddy, Inc.
    Dan Fleyshman
    President
    760-538-5470
    Email Contact