SOURCE: World Street Fundamentals

May 18, 2011 09:00 ET

Why Coffee Is Heating Up - Equity Research on Green Mountain Coffee Roasters and Kraft Foods Inc.

HONG KONG--(Marketwire - May 18, 2011) - Today, www.WorldStreetFundamentals.com released its industry report highlighting Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) and Kraft Foods Inc. (NYSE: KFT). Full fundamental and technical analysis is available at www.WorldStreetFundamentals.com/Reports.php.

The question has begun to dig into the forefront of investors' minds, "why is coffee becoming such a hot commodity?" Strong performance of coffee retailers is demonstrating more and more investors are finding the answer. Influences on both supply and demand are pressing coffee prices to all-time highs. General economic conditions are improving, disposable incomes are rising, and consumers are purchasing more coffee at premium prices.

The International Coffee Organization reported an increase of over 100 percent in coffee prices for the twelve month period extending from March 2010 through to 2011. Supply is also a factor to consider. While effects of the tropical storm Agatha in Central America are still being assessed, it is feared that intense humidity will cause an increase in coffee diseases and the rapid development of parasites, potentially straining supplies of coffee from Guatemala, Honduras and El Salvador.

World Street Fundamentals has highlighted Green Mountain Coffee Roasters because of its expertise in the specialty coffee and coffee maker businesses. The Company operates in two business segments: the Specialty Coffee business unit (SCBU) and the Keurig business unit (Keurig). SCBU sources, produces and sells more than 200 varieties of coffee, cocoa, teas and other beverages in K-Cup portion packs and coffee in more traditional packaging. In May 2010, the Company acquired Diedrich Coffee, Inc. The entire report on Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) is available here: www.WorldStreetFundamentals.com/ViewFullReport.245.php.

World Street has highlighted Kraft Foods for its diverse coffee portfolio including Maxwell House, Jacobs, Gevalia, Yuban, and Tassimo. Kraft Foods also manufactures and markets packaged food products. The Company sells its products to consumers in approximately 170 countries. Kraft Foods operates in three segments: Kraft Foods North America, Kraft Foods Europe and Kraft Foods Developing Markets. The entire report on Kraft Foods Inc. (NYSE: KFT) is available here: www.WorldStreetFundamentals.com/ViewFullReport.138.php.

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