SOURCE: World Street Fundamentals

May 13, 2011 09:00 ET

Why Coffee Is Heating Up - Equity Research on Jammin Java and Starbucks Corporation

HONG KONG--(Marketwire - May 13, 2011) - Today, www.WorldStreetFundamentals.com released its industry report highlighting Jammin Java Corp. (OTCBB: JAMN) and Starbucks Corporation (NASDAQ: SBUX). Full fundamental and technical analysis is available at www.WorldStreetFundamentals.com/Reports.php.

The question has begun to dig into the forefront of investors' minds, "why is coffee becoming such a hot commodity?" Strong performance of coffee retailers is demonstrating more and more investors are finding the answer. Influences on both supply and demand are pressing coffee prices to all-time highs. General economic conditions are improving, disposable incomes are rising, and consumers are purchasing more coffee at premium prices.

The International Coffee Organization reported an increase of over 100 percent in coffee prices for the twelve month period extending from March 2010 through to 2011. Supply is also a factor to consider. While effects of the tropical storm Agatha in Central America are still being assessed, it is feared that intense humidity will cause an increase in coffee diseases and the rapid development of parasites, potentially straining supplies of coffee from Guatemala, Honduras and El Salvador.

World Street Fundamentals has highlighted Jammin Java for its focus on providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industries. It is developing a share of the roasted coffee category and creating a leadership position by capitalizing on the success of the Marley Coffee name through its co-branding license relationship with the privately owned Marley Coffee company. The entire report on Jammin Java Corp. (OTCBB: JAMN) is available here: www.WorldStreetFundamentals.com/ViewFullReport.245.php.

World Street has highlighted Starbucks Corporation for its position as the largest roaster and retailer of specialty coffee in the world, operating in more than 50 countries. Starbucks purchases and roasts whole bean coffees and sells them through Company-operated retail stores. The entire report on Starbucks Corporation (NASDAQ: SBUX) is available here: www.WorldStreetFundamentals.com/ViewFullReport.138.php.

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