SOURCE: jogo Reno

October 23, 2007 18:53 ET

Why Exercise When You Can Jogo

Innovative Wellness Concept Rolls Out National Model

RENO, NV--(Marketwire - October 23, 2007) - Yearning to be healthy is not the same as being healthy. And while small business owners, corporations and the federal government understand the importance of healthy living for individual satisfaction and ultimately bottom-line fiscal results, options fall to traditional gyms and exercise facilities. Jogo, or "play" literally translated in Portuguese, is redefining wellness with a live, work and play model that seamlessly blends business and cutting-edge technology into a concept that is anything but traditional.

Headquartered in Reno, Nev., jogo aims to provide a solution for the weight-related illnesses that have generated a nationwide health epidemic. It's an innovative lifestyle center that fills a void in today's wellness environment. The concept is supported by research from organizations such as the Partnerships for Prevention, an organization of CEOs dedicated to health promotion advocacy, stating that the U.S. healthcare costs have doubled from 1990 to 2001 and are projected to double yet again by 2012.

Jogo's functionality is a refreshing alternative in today's time-starved environment. At the core of the lifestyle center are 19 jogo courts providing electronic access to a variety of leisure activities from dodgeball to basketball to badminton; 13 sports in all. Open to the public 24/7, jogo requires no membership or initiation fees, just a simple entrance fee and hourly court rental as used. All activity scheduling, payments and administration are managed through proprietary software and hardware incorporating the latest in biometric keyless access, touch screen kiosk and Web-based technology.

The jogo courts are complemented by offices, a social atrium, full-service restaurant and a multi-purpose arena for televised sport competitions, concerts and special events. The first jogo facility scheduled for completion in fall 2008 in Reno will serve as the model for future facilities around the U.S.

"The direct beneficiaries of a jogo environment are the employers and employees that are the major purchasers of health insurance today," said Joe Garcia, managing partner. "The cost of healthcare continues to rise and most people are not interested in traditional options like working out. The jogo business model is actually quite simple. Focus on play, offer public access and provide a fun social setting that promotes wellness and encourages a healthy living lifestyle."

Information is available at or by calling 775-843-3952.

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